MAKATI, PHILIPPINES — Publicis Media Philippines announces the key senior appointment of Liam Capati as its new Chief Media Officer, effective July 2023. Liam rejoins the Publicis family after a successful four-year stint with Meta as its Head of Media for the Philippines, Indonesia, Malaysia, and Vietnam.
In his new role, Liam will focus on accelerating the growth of the media practice and driving consumer engagement for clients of Publicis Groupe. He comes with extensive industry experience, a deep understanding of critical market trends and developments especially on platforms, and expert capabilities to navigate the evolving new world of media spanning data, social, and commerce. The current agency leads of PGP Media including Miko Manalo, Cat de Leon-Vinuya, and Christine Borillo will report to Liam and design the future of Publicis Media in the market together.
He also returns to Publicis as one of its strongest homegrown talents. He started his career with Starcom as a student resident and joined full-time after graduation. With his exemplary work ethic and time-tested skills, he grew through the ranks rapidly in his over six years with the agency, contributing to many successful outcomes for local and global clients. Starting out as the agency head for Meta in the Philippines, Liam quickly expanded his remit to take on Indonesia, Malaysia, and Vietnam in addition to the Philippines.
Chairman of the Publicis Groupe Philippines, Raymond Arrastia, said, “It is great to have Liam back on our team. With his solid background and digital-first experience, we are confident he can effectively harness the power of data and technology in media to deliver the best possible solutions to our clients, brands, and businesses.”
Meanwhile, Liam remains equally excited to embark on this new chapter with Publicis Media. He said, “Coming full circle, I am delighted to be back where it all started – I genuinely look forward to helping build the next era of communications and media in the Philippines together with the leadership team at Publicis Groupe Philippines.”
