JAKARTA, INDONESIA — PRecious Communications, an award-winning multi-market integrated communications agency, has named Rachmad Tri Octaviadi (Oddie) as Market Lead for its Indonesian operations.
Oddie has previously held senior roles at global network agencies such as BCW and FleishmanHillard (Omnicom PR Group), driving especially its technology businesses in Indonesia. His appointment is a testament to the continued growth of the Indonesian market and PRecious Communications’ commitment to strengthening its presence in Southeast Asia’s largest economy by continuing to attract the best brands and talent across the consumer, tech, and startup ecosystems.
“Indonesia continues to see a lot more interest from brands looking at Southeast Asia as their next growth market, particularly among technology firms, corporates, and startups and investors,” said Lars Voedisch, Managing Director of PRecious Communications. “That’s why we’re reinforcing our commitment in Indonesia and thrilled to welcome Oddie to our growing team. With his extensive expertise, we can navigate the local landscape better, forge stronger connections, and create more meaningful partnerships with key stakeholders. Together, we’ll harness Indonesia’s dynamic ecosystem to drive effective communication strategies and create value for businesses, both local and global.”
Oddie brings with him more than 20 years of experience in PR, strategic communications, and digital marketing. In previous roles, he has driven counsel and local remits for high-profile clients including Qualcomm, Twitter, Changi Airport Group, LaLiga, Dell, and Shell Indonesia, to name a few. Working closely with these brands and companies allowed him to accumulate extensive knowledge and experience in areas such as public relations for technology, energy, and lifestyle, alongside digital media, web and application development, and social media marketing.
“As more and more businesses look at Indonesia as part of their expansion efforts, cultivating a diverse communication strategy that cuts across multiple platforms becomes a priority. By harnessing the power of various channels, coupled with local expertise and know-how, we can effectively reach and engage with our target audience, ensuring a stronger and more comprehensive communication approach,” said Oddie.
Since 2016, PRecious Indonesia continues to build a strong client base that includes Accenture Indonesia, Johnson & Johnson, and insurtech Igloo, among others.
A growing team for a fast-growing market
Alongside the continued growth of the market, a main priority of PRecious Indonesia under the helm of Oddie is to increase headcount by 30% by end-2023.
“One of my key priorities is to understand the strengths of our current team and strategically expand its headcount by the end of the year to complement and enhance our existing capabilities and introduce internal development programs in order to make us even more competitive and forge stronger relationships with local and global brands,” Oddie explained.
With Oddie as the new Indonesia Market Lead, PRecious Communications will continue to deliver exceptional integrated communication services and drive success for its clients in the dynamic Indonesian market.
