SINGAPORE — Iris, the global creative innovation network, has announced the appointment of Rebecca Nadilo as Managing Director of Iris Singapore, where she will deploy her strategic expertise in a new management capacity.
In Rebecca’s new role, she will take Iris Singapore into a new era. Developing the agency so that it can best serve its clients in circumstances of rapid evolution across creative industries, global economics and consumer expectations. Through immersing and intertwining agency activity in culture, Iris Singapore is reshaping the way it delivers value in a less linear way.
As well as working across Australia, the US and Singapore, Rebecca has gathered extensive experience in both local and global roles across an impressive portfolio of local and multinational brands such as HSBC, Visa, Smirnoff, Tiger, Unilever, AT&T and Johnson & Johnson. Throughout these roles, including Chief Strategy Officer, she has been the driving force behind her teams winning new business as well as clearly defining vision and strategic priorities – all of which has been achieved through her dynamic, people-first strategic approach.
At the heart of Rebecca’s mission is the people. The spearhead behind numerous allyship initiatives for women and mothers in advertising, Rebecca has previously worked to ensure the industry encourages a flexible, supportive workplace where people can focus on doing their best work with the full support of their agency. Through such initiatives, she hopes to encourage progress at further agencies; evolving ways of working at an increased pace, creating a progressive culture that’s built on flexibility, with accountability and achievement at the core.
With such an emphasis on people, she looks to make Iris Singapore a place where the most talented, ambitious people from all over the world want to work.
As well as overseeing the agency’s client base – ensuring they’re progressive and forward-thinking – Rebecca will be responsible for strengthening Iris’ social capabilities. She will oversee the launch of a new cultural content proposition designed to plug the gap between social specialists and traditional agency models. Built on the knowledge that the creator economy is gaining ground, the “Iris Inc” proposition – which stands for “Igniting New Creators” – will combine the agency’s in-house talent and a global network of creators to harness the power of the creator economy for clients, and will sit at the forefront of Iris’ offering to encourage both agencies and brands to embrace this cultural shift.
Of her appointment, Rebecca said: “I am excited to take my strategic ability into this new leadership role at Iris Singapore to shape agencies, capabilities, and outputs. I do this with a relentless focus on creating the very best culture and environment for the people who are delivering the output. If our people go home every day knowing they are empowered in the projects they are working on and how they contribute to the agency – the best work will follow.”
“As client strategy has always been a key part of my job, I am naturally coming into this role with client centricity, focusing on how agencies can be genuine partners that deliver long-term outcomes for brands through adding value beyond the brief,” she furthered.
Ian Millner, Chair and Co-founder at Iris, said. “We asked senior clients in Singapore who the most inspiring and modern leader they knew and they said ‘Rebecca Nadilo.’ We are delighted she is joining us, helping serious and ambitious clients put socially driven participation right at the heart of their business as they seek to achieve competitive advantage.”
