SINGAPORE — After a remarkable career spanning over three decades, Sheung Yan Lo, fondly known as “Ma Yan” by his peers, bids adieu to the marketing industry.
Most recently serving as Chief Creative Officer for APAC at Wunderman Thompson, Ma Yan, who is originally from Hong Kong, has come a long way. From humble beginnings as a secondary school teacher, he started his career in 1996, joining China’s advertising industry as a copywriter for JWT Shanghai. An illustrious career saw him quickly shooting up the ranks, eventually becoming the chairman of JWT’s Asia-Pacific Creative Council in 2013 before being appointed Chief Creative Office, APAC for Wunderman Thompson in 2019.
Throughout his career, Ma Yan played a pivotal role in shaping the advertising landscape in China. Under his leadership, JWT garnered numerous prestigious awards, cementing its reputation as a powerhouse in the industry and China’s most awarded agency. From being named “Network Agency of the Year” by ADFEST (2008 & 2009) and Media Spikes (2009), along with “Agency of the Year” by Campaign Asia in 2011, his contributions have been instrumental in elevating the agency’s profile on the global stage.
Having worked across numerous high-profile award-winning campaigns, Ma Yan was also responsible for producing many firsts for China’s advertising industry, from winning China’s first gold Clio to helping lead China to its very first Grand Prix at Cannes in 2011.
In 2012, he made history once again, becoming the first Chinese jury head of Cannes’ Outdoor Advertising Awards. Ma Yan has also continued to support the industry by serving as a juror at regional awards like the Longxi Chinese Advertising Awards, Spikes Asia, and ADFEST. His achievements were further recognized when he was honored as “Lotus Legend” at ADFEST 2016 and was awarded the Honorary University Fellow by the University of Hong Kong in 2021.
A well-rounded creative, Ma Yan has over 15 years of experience writing, directing, and acting in stage plays and writing lyrics for Asian pop songs and musicals, as an active member of the Composers and Authors Society of Hong Kong. In 2009, the Hong Kong Chamber of Commerce also honored him as one of the Outstanding Hong Kong People in Shanghai.
In this next chapter, he plans to spend more time with his family while continuing to explore his creative passions, including writing for musical theater and studying.
Audrey Kuah, Co-CEO for APAC at VML, commented, “Today, we bid farewell to a creative visionary whose impact on the APAC advertising industry is immeasurable. Ma Yan’s innovative spirit, dedication, and unwavering passion have left an indelible mark on us and the entire industry. As he embarks on this new exciting chapter, we wish him a retirement as vibrant and inspiring as his career has been.”
Ma Yan shared, “As I retire from this thrilling 36-year journey, I reflect with profound gratitude on all my years of creativity, growth, and camaraderie. I am reminded of the wise words of Mao Zedong, ‘The world is yours, as well as ours, but in the last analysis, it is yours.’ To the fearless, passionate souls who now carry the torch, I offer my sincerest blessings.”
