SINGAPORE — Boutique film house electriclime has added talented Singaporean filmmaker Clare Chong to its roster of directors. She will be represented exclusively in the MENA and Australia markets, but remain freelance throughout Asia.
Clare has worked her way up through the filmmaking industry, having started out as a production assistant and gained experience in several departments on her journey to being a commercial director.
The filmmaker is known for her works concerned with issues prevalent in mundane life; the wink of an eye, the slight curl of the lips, a twitch in the ears.
Her subjects are often quiet outcasts of society we don’t pay attention to, and her works challenge the viewers’ means of gazing and observing.
She previously worked with electriclime for computer brand Intel, and she has also shot films for brands such as Lenovo, Olay, Amazon, and many more.
This year, she was recently a participant in the Locarno Filmmakers Academy 2023, where she presented her short film A Waking.
Clare said: “I’ve been following electriclime°’s work for a long time and love the creative output that has come out over the years. Not to mention, I appreciate the amount of thought they put into how their brand is presented. There’s a strong curation of directors, and I’m really looking forward to joining the roster of talents.”
“I’m excited about the opportunities that I will have with electriclime, especially in terms of working more internationally as I believe that is what is going to push me, and my work further. Much of my work also draws inspiration from talking to people, understanding how one reacts in certain situations, how they tackle problems, and how different people interact in different social settings.”
With regard to her work ethic, Clare shared, “For me performance is key. I spend a lot of time in the casting process, and I always conduct rehearsals and workshops for my cast, especially if it is a narrative-driven piece. I’m also very meticulous about my production design, wardrobe, and makeup choices, as these are the key things that really bring the film to life.”
“I’m drawn to fantastical worlds, dreams, and the surreal, so these elements often find their way into my works. In terms of shooting style, I’m dynamic and adaptable, it really depends on the scope of the project. Whatever the brief is, I’m always trying new styles or techniques to constantly challenge myself.”
To see work from Clare, click here. To see more from electriclime, click here.
