SAO PAULO, BRAZIL — SOKO, a Brazilian communication agency focused on creativity, diversity, and culture, has announced changes in its leadership, consolidating its strategic performance in the market. With the new structure, it fortify its vision of channels based on “earned before paid,” creating stories with organic sharing potential, through an environment that nourishes an inclusive culture with diverse perspectives.
VP of Impact and Ana Cortat, VP of Strategy and Connections
Alongside the Founder and Chief Executive Officer, Felipe Simi, Brisa Vicente (previously Chief Operation Officer) assumes the position of co-CEO of the agency. Meanwhile, Felipe Belinky replaces Brisa as COO. Also promoted, Ana Cortat, who was Head of Data and Strategy, assumes the role of Vice President of Brand Strategy and Connections, integrating Strategy, Data, Broadcasting, and Paid Media. Gabriela Rodrigues, who was the agency’s Head of Culture and Impact, is now Vice President of Impact, tasked with transforming the agency’s Social Impact projects into a separate business unit.
With her vast experience and strategic vision focused on business, co-CEO Brisa will be fundamental in guiding the agency towards the future, ensuring the continuing excellence of the work and maintaining company values. Meanwhile Felipe Belinky, who assumes the COO position, will apply his expertise in service and operations to optimize internal processes and boost the agency’s efficiency.
“I’m thrilled to accept this new challenge,” said Brisa. “As co-CEO I will be better positioned to help the agency promote our vision of an inclusive and diverse company that truly reflects the cultures of the populations we are trying to reach. And with Felipe [Belinky] stepping into my former role as COO, we’re creating a more powerful executive board that can ensure our continued success for years to come.”
In her new role as VP of Impact, Gabriela Rodrigues will be forming an entirely new business unit for partnerships with companies that share the agency’s values and desire to occupy a relevant space in society and people’s lives. This new VP position highlights the importance of creating more meaningful impact for brands in an environment where people are seeking more relevant messaging that impacts culture and society.
Gabriela said, “Advertising and Impact have always walked together. But most of the time in a negative way. Now that the world has changed, the demand is different: people expect more from brands, and the competition for attention requires messaging that brings cultural and social relevance. My challenge is to take this discussion further and work with companies that desire to occupy a relevant position in people’s lives.”
Ana Cortat, a professional with 38 years of experience, now leads Strategy and Connections. Applying her expertise in strategic planning and data, she will be responsible for identifying new ways to boost the agency’s campaigns and projects, connecting the message to the best amplification channel to preserve the agency’s earned media vision.
“This new role within the agency is born from our commitment to building journeys that are creative, organic and data-driven,” said Ana. “For us, the journey is as relevant as the idea and it needs to be created so that messages are naturally passed along by people to friends and family at lunch tables, bar tables, WhatsApp groups or wherever else they happen to be. My goal is to bring together Strategy, Data, Broadcasting and Paid Media under a single mandate to better empower these kinds of opportunities.”
To learn more about SOKO and their efforts to transform the communications market through integrated strategies that meet current demands and exceed the expectations of customers, visit www.SOKO.cx.
