SINGAPORE — In a move that signals a bold step forward for digital media innovation and accountability, Integral Ad Science (IAS) proudly announces the appointment of its Chief Product Officer, Srishti Gupta, to the Board of Directors at the IAB Tech Lab, the global consortium at the forefront of shaping the future of advertising technology.
Gupta, a seasoned product leader and staunch advocate for data-driven, transparent media solutions, joins a board of industry changemakers who are charting the course for IAB Tech Lab’s five key pillars of innovation, most notably, the advancement of supply chain diligence.
“I look forward to serving alongside the IAB Tech Lab’s esteemed Board of Directors to develop standards, initiatives, and products that enable a thriving and vibrant digital media and advertising industry,” said Srishti Gupta, CPO at IAS. “Together, we’re committed to developing new frameworks and championing their adoption to ensure advertisers can protect their investments through transparent and safe interactions across the supply chain while propelling brand equity and performance.”
Gupta joined IAS as CPO in September 2024 to lead the company’s product strategy, product development, and go-to-market initiatives. Managing a global team of product and data science experts, Gupta is responsible for spearheading solutions that power business outcomes for advertisers. Under her leadership, IAS is building customer-centric products that leverage the company’s wealth of data to maximise performance and ad effectiveness.
“Srishti brings deep product expertise and a strong track record of collaboration, making her a valuable addition to the Board,” said Anthony Katsur, CEO of IAB Tech Lab. “As the industry navigates increasing complexity, it’s important that we work together to develop practical, effective solutions. We’re glad to have IAS’s perspective represented, and we look forward to Srishti’s contributions in shaping standards that support a more transparent and efficient digital ecosystem.”
Previous to her role as CPO at IAS, Gupta served as the Chief Product Officer at Rokt, an e-commerce technology company, and was Director of Ads Measurement at Amazon.
