HONG KONG — TBWA\Hong Kong, one of the global collective’s most innovative and highly respected agencies, is continuing to accelerate its creative experience transformation to remain at the forefront of market changes and the growing needs of clients.
To achieve this ambition, TBWA\Hong Kong has promoted key members of the leadership team: Jerome Ooi, executive creative director steps into the newly created chief creative experience officer role for the agency, while business director Jan Lee has been named general manager.
In addition to Jerome and Jan’s appointment, Anne Chan has been promoted to head of growth and product from her previous role of head of digital. Together with Terence Ling, Chief Strategy and Innovation Officer, this team will drive the agency forward.
Hong Kong is a dynamic market, moving at speed, with on-going market opportunities always changing. To continue to push and remain at the leading edge, it’s imperative businesses never sit still.
Joanne Lao, Chief Executive Officer of TBWA\Greater China, said, “It’s with great pride we’re in a position to announce the elevation of key members of our Hong Kong team who have been instrumental in driving the strategy to reshape our Hong Kong operation to create impact for our clients’ businesses, securing them a greater share of the future.”
On his appointment, Jerome Ooi, Chief Creative Experience officer said, “Bringing purpose and cohesion across every interaction, be it with employees or customers, opens creative opportunities to meaningfully engage and connect.
“With a disruptive, enduring brand platform at its core, this is when advocacy for a brand is built and where exponential growth for the business can be found. This is why we are committed to invest and innovate across the total brand experience.”
Following the Hong Kong leadership announcements, Jan Cho, Managing Director of TBWA\Hong Kong, will assume a global role as head of product and delivery, TBWA\Worldwide. Jan will transfer to London, whilst continuing to play an advisory role for key clients in Hong Kong for the remainder of the year.
“The growth of our people has a direct correlation with the growth and success of our agency. The elevation of these roles reflects our determination to lead in creative brand experience, backed by a strong team with an unwavering commitment to innovation that delivers unique solutions for clients. These are well-deserved promotions with a highly talented team who have a strong and proven track record.
“I am also delighted Jan Cho will be elevated from a Hong Kong role to a global position in strong recognition of our homegrown Hong Kong talent,” Lao continued.
“I’m excited to bring our innovation ethos to a worldwide stage. My new role represents the global aspirations of the Hong Kong office and is a testament to the incredible team we have built,” added Jan Cho, Head of Product and Delivery, TBWA\Worldwide.
Under the leadership of Jan and the management team, TBWA\Hong Kong has been an innovation beacon across the global collective, successfully reshaping its capabilities from communications to brand experience through to innovation product offerings including DxD (Design and Experience), BOLT (inhouse film content studio), Disruption® Consulting (business consulting service) and more recently PLEX, a global product with a B2B focus, which has enjoyed recent new business success.
Sean Donovan, president, TBWA\Asia, said “It’s incredibly rewarding to witness not only the growth and adaptability of our Hong Kong operation, but the growth of our people who have been imperative in shaping our agency for the future by embracing and thriving through the disruptive challenges of the last few years.
“I wish all the very best of luck in their new respective roles.”
TBWA Hong Kong has been consistently recognized as a leading agency in the market with triple golds in Creative, Digital & Production categories at Campaign Asia’s Agency of the Year for three years in a row (2019-2021), back-to-back Grand Effie winner in 2019 and 2021, and ranked Hong Kong’s #1 most effective agency in the Effie Index & WARC Global Effective 100 rankings three years in a row from 2020-2022.
