SINGAPORE — VaynerMedia Asia Pacific announced the appointment of Michelle Tsui as its new Head of Finance for the region. With Michelle’s rich experience, the agency aims to identify and fuel further opportunities for growth, sharpen strategic decision-making, and offer product solutions that benefit its clients and the agency as it continues to grow and expand in the region.
Michelle is a trailblazing executive, bringing over two decades of unparalleled expertise and leadership to her new role at VaynerMedia APAC. She has worked with some of the biggest names in the business, from Deloitte Touche Tohmatsu to Saatchi & Saatchi. A firm advocate of partnering closely with the business, Michelle believes in evolving and elevating the finance function and business to drive sustainable results.
In this newly created role, Michelle will sit across and oversee all financial functions, and work closely with Managing Director Tim Lindley to ensure the smooth operation of VaynerMedia’s six business entities in the region, including all future expansion plans.
Through its consumer-up approach, VaynerMedia’s model eliminates subjectivity from media and creative decisions — delivering an integrated, accountable and cost-efficient solution to its clients. A seasoned and savvy finance expert like Michelle is expected to further drive the agency’s business-focused approach.
“Michelle comes with a wealth of experience and a razor-sharp commercial mind. She is at the top of her game, and one of the kindest people I’ve ever met – that’s all that matters,” Tim said. “She joins the team at an exciting time where our client relationships are deepening, our model is maturing, and we’re experiencing explosive growth in the region as a result. Her passion and drive to evolve and elevate the finance function is contagious, and we look forward to the valuable insights that she will unlock for our organization.
“I’m thrilled to be a part of such a stellar team filled with passion, energy and entrepreneurial spirit, and I’m very fortunate to join VaynerMedia at such a pivotal moment in its growth trajectory in APAC.” said Michelle. “I firmly believe that we possess all the right elements for success, including a fully integrated framework that houses all capabilities under one roof. What also attracted me to VaynerMedia was its people-first approach to talent, and that this culture stems from the highest levels of our leadership.”
Michelle is based in Singapore and assumes her role with immediate effect. She reports to Tim Lindley, Managing Director of VaynerMedia APAC based in Singapore, as well as Alan Harker, Global Chief Financial Officer of VaynerX based in New York.
Prior to joining VaynerMedia APAC, Michelle was most recently Deputy Regional CFO at McCann Worldgroup.
