LONDON, UK – The global challenger agency VCCP is making bold moves in the social space, expanding its powerhouse team to lead the charge in social-first creativity and brand engagement. With a deep understanding of how brands thrive in culture, the agency has announced key promotions and new hires that reinforce its commitment to cutting-edge social content.
Heading the roster of exciting leadership updates is David Feldman, stepping up as Executive Creative Director. Tiffany Mondesir takes on the role of Head of Social and Content Strategy, bringing her expertise in shaping award-winning campaigns. Joining them is Rachael Kendrick, appointed Social Creative Director, and Veve Shamhong, who joins from MG OMD as a Creator, infusing the team with a dynamic mix of media and creative arts expertise.
Mondesir has well over a decade of experience in social media advertising, with a background in full-service and social specialist agencies in Toronto. Joining VCCP six years ago, she’s created impactful campaigns for clients including LinkedIn, British Red Cross, White Claw and Virgin Media O2, gaining Lovie Awards and Marketing Society recognition for effectiveness. Mondesir, who recently won a WACL Talent Award, is a member of VCCP’s multi-award-winning DE&I Collective and has also been a judge at the DMA awards.
Kendrick is a Social Creative Director with extensive expertise in social and digital creative. She has led campaigns for clients including Tesco, Amazon, and Unilever, combining creativity and strategy to deliver standout content that resonates across platforms. Her career includes a stint at Brave and outstanding collaborations for prominent brands such as Netflix, Olay, John Frieda, Lego, and Google. Kendrick brings invaluable expertise in connecting brands meaningfully to audiences through culture.
VCCP’s impressive strength in its social output is built on the understanding that success is driven by three crucial elements: its growing in-house Creator team who are prolific in producing brilliant and popular content for themselves and brands; a super agile approach to content production; and an integrated agency culture which ensures both brand and effectiveness stay integral to work.
The agency’s work for White Claw and Virgin Media O2, including its Love Island partnership, has demonstrated how brands can seamlessly integrate into popular culture, sparking conversations and deepening connections with audiences.
As an integrated agency with overlapping and complementary specialisms, VCCP blends expertise across creative, media, data, and customer experience to craft exceptional, results-driven social strategies. The team also works closely with faith, VCCP’s AI creative agency to generate brand compliant creative assets for use across multiple channels and territories. Recent examples of their work include the AI driven global campaign for Gong Cha and the creation of Daisy, the AI granny whose story was shared around the world when she took on scammers for O2.
