MANILA, PHILIPPINES — Vero, a strategic communications consultancy in Southeast Asia, has appointed Paulus Soriano as the Director for the Philippines, where he will oversee the Reputation+ team. This specialized division is dedicated to helping clients manage, enhance, and protect their business reputation through impactful PR initiatives.
Paulus brings extensive experience across various sectors, including technology, FMCG, real estate, hospitality, and tourism, which will support Vero in delivering creative solutions to its clients. Additionally, his expertise in leading social impact projects will enable Vero to expand its influence in initiatives that drive positive change within and beyond the local market.
Expanding Vero’s capabilities in the Philippines
Paulus’ appointment reflects Vero’s ongoing commitment to enhancing its capabilities in the Philippines. While he will focus on leading the Reputation+ unit, Paulus’ insights and expertise will contribute to Vero’s broader strategic objectives in the region. Vero Philippines is poised to deliver even greater value to its clients through this expanded focus on reputation management.
Paulus expressed his enthusiasm, stating, “I am grateful and excited to work with Vero and spearhead the expansion of our capabilities to meet the evolving needs of businesses in the Philippines and Southeast Asia. Through our work at Vero, we aim to address diverse client challenges, drive business success, and contribute to the Philippines and the region’s overall economic and social growth.”
Reinforcing commitment to the Philippine market
Paulus joins Vero in the Philippines in a season when the country is experiencing a surge in digital transformation and social innovation. His proven track record and industry expertise align perfectly with the needs of a rapidly evolving market.
He has already been instrumental in securing clients like Wise Philippines and Microsoft as part of Vero’s portfolio in the second quarter of the year. This achievement not only highlights his ability to attract high-profile clients but also demonstrates Vero’s capacity to manage large-scale and impactful PR campaigns.
“We see tremendous potential in the Philippines and are optimistic about the future of PR, driven by our commitment to innovation and delivering exceptional results for our clients,” said Brian Griffin, Vero’s CEO. “We are thrilled to welcome Paulus to our team as we strengthen our presence and expand our capabilities in the Philippines. Paulus brings a unique set of skills that will be instrumental in achieving our business objectives, securing new clients, and broadening our service offerings across the Philippines and Southeast Asia.”
Advancing sustainability communications to elevate client impact
In addition to driving growth initiatives, Paulus will be instrumental in advancing Vero’s sustainability communications. Collaborating closely with Lin Kuek, Vero’s Managing Director in Singapore and Head of Sustainability Communications in the region, Paulus will support clients in highlighting their environmental and social initiatives, meeting the increasing demand for transparent and impactful sustainability messaging.
Vero’s growing focus on sustainability communications is bolstered by its B Corp certification, which upholds the highest standards of social and environmental performance. The communications consultancy is also a signatory of the Clean Creatives Pledge, an official and public declaration of its commitment to decline all contracts with fossil fuel brands and front groups. These commitments reinforce Vero’s dedication to authentic sustainability and its mission to combat misleading practices that hinder meaningful action against the climate crisis.
Paulus will be taking the lead in establishing partnerships with organizations in the Philippines to enhance sustainability efforts and promote responsible business practices across various industries. One of his initial projects involves facilitating participation in the Sustainability Media Academy (SMA) in Singapore this September. SMA, an initiative of EB Impact and supported by Vero, equips media, journalists and editors in the region with skills and tools to produce high-quality content to advance and report on sustainability and sustainable development issues in Asia.
As Vero’s partnerships with forward-thinking brands and organizations in the Philippines expand, it aims to help clients establish a framework for best governance and operational standards that foster a progressive culture and positively impact their industries and communities.
