SINGAPORE — Socially-led creative agency, We Are Social Singapore, has bolstered its creative and strategy teams with two new senior hires, Daniel Foo and Darcy Mitchell.
Daniel joins as creative director after nearly three years client-side with e-commerce company Lazada. Reporting to regional executive creative director Omar Sotomayor, Daniel is responsible for leading the creative team to deliver social-first, innovative, and effective work for clients.
Daniel is a seasoned creative with more than 15 years of experience working at agencies including BBH, Grey Group, JWT, and McCann on clients across industries including tech, banking, tourism and retail. His work has been awarded at award shows locally and globally including D&AD and the Creative Circle Awards.
Darcy has been appointed strategy director, charged with leading social strategy and planning for key client accounts and innovation projects. He reports to We Are Social Singapore’s head of strategy, James Honda-Pinder.
Darcy joins after several years of consulting adtech and SaaS companies on brand positioning and content strategy. A British native, Darcy brings a wealth of experience working across strategy, social, content and business development in both London and Singapore with agencies including Iris and Dentsu.
We Are Social Singapore, which was recently awarded Campaign’s Southeast Asia Social Media Agency of the Year, has a team of 80 people and works with brands including Samsung Mobile, Bandai Namco Entertainment, UOB, and TikTok. It is highly regarded for its innovation expertise, from virtual influencer creation to social-first production capabilities, as well as developing AI and XR (extended reality) products for We Are Social’s global future strategy and innovation arm .XYZ.
Nai Yen Wang, managing director of We Are Social Singapore, commented: “Daniel and Darcy are both excellent additions to the team, adding the right firepower and expertise that we need to continue delivering market-leading strategic, creative and innovative future tech solutions for our clients to recharge their marketing mix. We are thrilled to have them join the agency.”
Daniel said: “Joining We Are Social has been an extremely exciting opportunity. I am enjoying the chance to deep dive into a discipline that directly engages our audience, one where we get instant feedback on the work we do – it’s the now and the future of marketing.”
Darcy said: “I am delighted to join We Are Social – and with that, rejoin the world of social – because of my conviction in the agency’s mission and the creativity, clarity and innovation of the team driving it. I’m looking forward to working across our Samsung and innovation portfolio and collaborating across departments and offices to unlock new areas of growth both in and outside of consumer tech.”
