SYDNEY, AUSTRALIA — 72andSunny has hired Wesley Hawes to spearhead their creative team in Australia and lead the agency alongside Laura Popa, Head of Brand, and Ross Berthinussen, President. The appointment comes at a time of momentum for the agency, recently working with new client partners including realestate.com.au, BCF, MLC, and Afterpay.
Wesley or “Wez” joins from Innocean Australia, which was reinvigorated under his leadership, winning more clients, awards, and cultural recognition than at any other time in the agency’s history. Highlights include the Aria-winning “Voice of the Sea” project for the AMCS, the Kia Tasman campaign featuring Australia’s most iconic sporting legends, and the D&AD Yellow Pencil-winning White Ribbon “Daily Issue” newspaper.
Wez is also co-creator of Fck The Cupcakes – a gender equality organization and brand that seeks to bring men into the equality conversation. As well as this, Wez also co-founded Love Our Work, an initiative and industry charter designed to improve “creative feedback” and raise editorial standards.
Ross Berthinussen, President of 72andSunny ANZ, commented: “We are thrilled that Wez is joining Laura, me, and the 72andSunny team in ANZ as Chief Creative Officer, ANZ. Our founding belief is a belief in Optimism, in finding opportunity in any challenge, and Wez is the embodiment of that ethos. Over the last few years, we have experienced incredible momentum and are looking forward to how he can help us build on that by fostering our collaborative, creative culture and delivering what we get out of bed for every day, radical, culturally led ideas that grow our client partners’ brands and business.”
Previously, Wez was the ECD of CHEP Sydney, Marcel, and TBWA Sydney. He also spent eight years of his career at BBH London under the tutelage of the likes of Sir John Hegarty, becoming Partner and Creative Director on the global Axe/Lynx and Mentos/Vigorsol accounts, the most creatively awarded accounts in the agency at the time.
