SIDNEY, AUSTRALIA — Creative technology agency, whiteGREY announces the appointment of Nerida Murphy to the newly created role of Design Director. Murphy will lead whiteGREY’s Brand Design offering and further elevate the level of craft within the agency.
Chad Mackenzie, Chief Creative Officer, whiteGREY said Nerida’s impressive background and track record of pushing the boundaries of design brings a new creative perspective to the team.
Chad said, “We love Nerida’s perspective on design and her belief in how design can help tell a compelling brand story and influence customer experience. Her passion and craft are second to none and she has already made a positive impact on the creative output. As we continue to grow and expand our creative capabilities Nerida is poised to play a pivotal role in elevating our brand design offering as well as our creative offering as a whole.”
Nerida previously held creative leadership roles at FutureBrand Australia and at Re (M&C Saatchi). She has also led her own design business bringing an impressive level of valuable business experience and the importance of cross-team collaboration to build trusting client relationships and deliver world-class creative work, to whiteGREY. She has worked on some of Australia’s most iconic brands, including Optus where she successfully led a team of designers, writers, and strategists as the brand evolved from a telco into an entertainment provider.
On her new role, Nerida said, “I am extremely passionate about creating human-centered, purpose-driven brand designs that connect, with deep meaning, to their audiences. Joining whiteGREY’s team was a no-brainer for me, the agency bursts with creative power and its client roster is varied and impressive… I can’t wait to see what growth in brand value and elevating customer experience we can achieve through brand design.”
Murphy will work across whiteGREY’s national client portfolio alongside Chad Mackenzie and the creative team.
