SINGAPORE — Xtend, the provider of futuristic marketing technologies, is pleased to announce the appointment of Muralidharan as its new Chief Commercial Officer, effective immediately. Murali, an industry veteran with over a decade of experience in digital marketing and programmatic strategy, will be based in Singapore and oversee the commercial aspects of the company.
Murali joins Xtend from Shopee, where he held the position of Head of Partnerships and Programmatic. In this role, he successfully established a centralized programmatic function for the company, built a highly skilled group of professionals, and managed digital marketing budgets across regional and local online marketing initiatives. Murali’s expertise in driving operational excellence and managing cross-functional collaborations is expected to bring significant value to Xtend’s operations.
Karam Malhotra, Chief Executive Officer of Xtend, said, “We are thrilled to welcome Muralidharan to our organization. His proven track record in the industry and vast experience in mobile marketing, ecommerce, and advertising make him the perfect fit for our Chief Commercial Officer role. With Murali on board, we are confident that Xtend will continue to deliver innovative solutions that enable brands to effectively reach, convert, and re-engage their users.”
“I am excited to join Xtend and I believe in empowering marketers with the right tools and insights to plan and foresee what’s expected based on data and historical trends. Our unique combination of programmatic supply, AI-driven data/creative, and access to SHOPit’s first-look inventory sets us apart from other retargeting partners. As a marketeer myself I understand the value of transparency and having real-time access to trends and insights, and this is what we will be focusing on in the near term. I’m looking forward to working closely with our clients to understand their needs and continue building a platform that adds value and drives performance,” said Muralidharan, Chief Commercial Officer at Xtend.
Xtend’s AI-first retargeting engine and innovative marketing solutions have garnered significant attention from global ecommerce partners such as Tokopedia and Lazada. The Xtend allows for more accurate prediction of user behavior, anticipating their next engagement with a brand. Xtend also offers a platform-agnostic plug-and-play solution such as SHOPit to create a more native environment for users to interact with ecommerce offers outside their core platforms.
Murali’s appointment comes at an exciting time for Xtend as the company expands its reach and continues to revolutionize the marketing technology landscape. As the new Chief Commercial Officer, Murali will play a crucial role in driving Xtend’s growth and success in the coming years.
