SINGAPORE — Yahoo has appointed Josh Line as Chief Marketing Officer (CMO). Line will be at the helm of Yahoo’s global marketing, brand positioning, user acquisition, and customer engagement initiatives, reporting directly to CEO Jim Lanzone.
A veteran in the world of marketing, Line previously served as Paramount Global’s Chief Brand Officer, where he was pivotal in the launch of Paramount+ and the expansion of its direct-to-consumer streaming services. His tenure at Paramount was marked by an ambitious marketing transformation, where he built a robust multi-platform marketing structure across powerhouse brands like CBS, MTV, Paramount Pictures, and Pluto TV. As the driving force behind the company’s rebrand from ViacomCBS to Paramount Global, Line also led the creation of marketing centers of excellence, fostering innovation in media, production operations, marketing technology, and social strategy.
“With a strong track record of scaling both emerging and iconic brands, combined with his ability to build and lead high-performance teams, Josh is the ideal leader to propel the Yahoo brand forward during this critical moment in our journey,” said Jim Lanzone, CEO of Yahoo. “I am excited to welcome Josh to Yahoo, where his expertise in driving brand strategy and fostering collaboration across every facet of marketing leadership will be crucial.”
“At 30 years young, Yahoo is one of the internet’s most storied brands, and its mission to be a trusted guide through the digital wilderness is as relevant as ever,” said Line. “I couldn’t be more excited about the opportunity to reignite love and cultural impact for this iconic brand and drive growth for its portfolio of leading products. I’m thrilled to join Jim and the team to help build the future of Yahoo.”
Before serving as Paramount’s Chief Brand Officer, Line led marketing, creative and digital studios at Comedy Central, Paramount Network, and TV Land. His commitment to creative excellence and customer-centric innovation was cultivated at award-winning agencies Scratch, Droga5, and Anomaly, leading engagements with GM, BMW, Coca-Cola, Nestlé, Disney, and more.
