MANILA – To celebrate the 20th year of its ‘Maaga ang Pasko’ toy and book drive, Jollibee has included 20 celebrities in a music video featuring a re-arranged version of the Maaga ang Pasko jingle.
Celebrities include the original face of the campaign, Aga Muhlach, as well as Sarah Geronimo, Nadine Lustre, Carmina Villaroel, Zoren Legaspi, their kids Cassandra and Maverick, and even Gary Valenciano.
They joined the pop-up carols around the Metro and the campaign launches in Jollibee stores in Manila, Pampanga and Laguna to solicit toy and book donations.
Hundreds of kids were also treated to early Christmas presents when the Maaga gift-giving caravan visited schools like the Dela Paz elementary school in Pasig and orphanages like the Nayon ng Kabataan in Mandaluyong and the Reception and Study Center for Children in Quezon City.
The Maaga ang Pasko jingle was written and composed by Trina Belamide in 2005. The latest version, which carries a more upbeat arrangement, was performed by Geronimo, Lustre and The Voice Kids top four finalists and Jollibee Kids Club endorsers Lyca Garainod, Darren Espanto, Juan Karlos Labajo and Darlene Vibares.
View the video here:
To be part of the Maaga ang Pasko campaign, visit any Jollibee store nationwide or visit jollibee.com.ph/MaagaAngPasko. The 20th Maaga ang Pasko campaign is also supported by Jollibee’s online donation partners Toy Kingdom, Goodwill Bookstore and Blink, and clean-up partner Breeze.
