MANILA – A distinguished lineup of speakers and subject matter experts leads this year’s 25th National Public Relations Congress organized by the Public Relations Society of the Philippines (PRSP) on September 27-28, 2018 with the theme “Truth or Trolls: PR in the Age of Disinformation.”
A first in Asia, keynote speaker José Manuel Velasco, chair of the Global Alliance of Public Relations and Communication Management (GA), presents the stand of global PR colleagues in both academe and business stated in World PR Congresses in different world capitals, on how to respond effectively to threats to their brands and companies in “PR Challenges in the Age of Disinformation.” GA is a confederation of the world’s major PR and communication management associations and institutions representing 160,000 practitioners and academics around the world with headquarters in Lugano, Switzerland.
Stand up for national sovereignty while keeping communication lines open will be discussed in “Setting the News Right on the West Philippine Sea” by Supreme Court Senior Associate Justice Antonio Carpio. In “Ethics and Governance in PR and its Impact on Corporate Reputation,” Dr. Alfredo E. Pascual, CEO and fellow of the Institute of Corporate Directors (ICD), will lead delegates to understand what it takes to be the top PR and communication person by knowing what a CEO thinks of PR and how it can impact on corporate reputation and its viability.
Know what to look for in spotting fake news in “How Can You Tell That It’s Fake?” by VERA Files trustee and writer Ellen Tordesillas. On the upcoming mid-term elections, discuss with Pulitzer Prize journalist Manny Mogato in a panel on “Elections in a Post-Truth Era.” How to prepare for what lies ahead in “The Future of Artificial Intelligence and Predictive Analytics in PR” will be presented by Ida Tiongson, President and Executive Committee Member of Opal Portfolio Investments and Victor Jose Africa, Managing Director of Eurekloud Corporation, both fellows of the Institute of Corporate Directors.
Protect yourself from libel in a new platform in “Legal Aspects of Cyber Libel” by Atty. Estrella C. Elamparo, senior partner at Divina Law. Learn to cope with negativity in “Battling the Bash” by Lourd de Veyra. Know the measurements that define PR as a science in “Metrics that should be on your PR scoreboard” by Lady Ochel C. Espinosa, head of insights and research, Isentia Manila. Get an insight in what to say and how to say it in “Neurolinguistics Applications in Communication” by Mishelle Rose Fernando, NLP trainer at TrainStation Philippines. As a finale panel, Presidents of the country’s largest PR and communication associations speak up on truth or trolls. Stand for truth as the National PR Congress completes the Manila Mandate, a statement of commitment of Philippine professionals in the disciplines of PR and communication.
Delegates will also benefit from other relevant topics by speakers soon to be confirmed that include digital crisis management, technology and social media in PR, content marketing, the continuing rise of millennials and Generation Z, trends in media and influencer marketing, and brand citizenship.
Register online now! Non-PRSP members may log on to http://bit.ly/prcongress2018. PRSP members will receive their exclusive members-only link by e-mail, or they may contact prcongress@prsp.ph.
Early bird discounted rates have been extended to September 14, 2018.
