From the time the integration of Dentsu and Aegis was announced, speculation arose on what the implication would be for the 159 employees of the combined house. Taking the helm as CEO would be veteran adman Miguel Ramos, fresh off his role as head of Aegis Media Philippines operations. Set to assume his post on July 1, adobo grilled Ramos on what we could expect from here on in.
ADOBO What changes will be made to the existing structure/setup of the former Aegis with regard to the merger? How does Aspac fit into it?
RAMOS The Aegis Media Philippines team and the Dentsu Philippines team will be coming together under the Dentsu Aegis Network group. The structure will be based on our single country reporting structure and we will have all six brands, Dentsu, Carat, Vizeum, iProspect, Posterscope and Isobar under one banner. We are blessed with strong leaders on our team and we see them working synergistically to bring a holistic and integrated approach to our clients needs. A really powerful offering!
Aspac is a strategic creative communications partner and we work with them very closely on shared clients.
ADOBO Will Dentsu Aegis Network’s new structure affect the way you do business?
RAMOS Our common vision under the Dentsu Aegis Network is to deliver a Different and Better offering to our clients than what is currently existing in the marketplace. We are able to conceptualize and deliver tailor-fit communication solutions and business building ideas that are truly media agnostic. As a group we are able to bring the best minds on a problem with a very wide range of experience and expertise and execute it end to end without any silos. We envision each of our team members to be truly integrated in thinking and best-of-class experts in their chosen field.
ADOBO Will your time as former IMMAP president influence your leadership role as far as digital campaigns go?
RAMOS In the past I have been involved in a leadership role with Creative, Media and Digital agencies across my career, this new role is a very good opportunity to leverage that understanding and expertise and deliver it at scale across our brands. The past opportunity working with the IMMAP board was also very helpful in terms of giving insights into what we need to do to bring digital into the heart of our group. But not just digital but more importantly Integration and how we craft communication strategies and campaigns that are able to harness the opportunities of the convergent landscape.
ADOBO What steps will you be taking to lead the company into the next phase?
RAMOS We will focus on becoming the best possible partner for our clients in each of our areas of expertise. That is what we will put our energies into.
ADOBO Is the network gearing up for ASEAN 2015?
RAMOS Yes, we are working closer as a network across borders and leveraging the deep agency talent in each of the Asean countries to prepare for ASEAN 2015.
