ABS-CBN Corporation was crowned the inaugural Best in Show at Marketing’s Spark Awards for Media Excellence after bagging three Gold, two Silver, and four Bronze awards in categories, including Best Event by a Media Owner and Best Campaign by a Media Owner.
The Spark Awards is the first-of-its kind organized by Marketing Magazine and honors top media owners in the Southeast Asia region, giving them the chance to showcase their value proposition and strength to the industry.
ABS-CBN’s “Tulong Na, Tabang Na, Tayo Na” campaign received two Gold awards in the Best Event by a Media Owner and Best Media Solution – Integrated Media categories, while the “Tayo Na” Solidarity Concert bagged a Gold award in Best Event by a Media Owner category.
Passenger safety app PasaHero and health news program “Pamilya OnGuard,” meanwhile, were named Silver awardees as Best App by a Media Owner and Best Use of Branded Content by a Media Owner, respectively.
Bronze trophies were given to “Pinoy Big Brother All In’s” “Online Bahay ni Kuya” as Best Campaign by a Media Owner, the Grand Kapamilya Weekend as Best Event by a Media Owner, the CLEAR National Aspirants Camp as Best Use of Branded Content by a Media Owner, and Choose Philippines as Best Website by a Media Owner.
Spark Awards received more than 170 entries before they were assessed by media professionals who head some of the most renowned agencies in the region, such as Havas, Mindshare, and ZenithOptimedia and others.
Held at the Westin Hotel Singapore, the gala dinner saw Gold, Silver and Bronze trophies being handed out across 24 categories.
In photo: ABS-CBN Digital Media Division's Mori Rodriguez and Integrated Marketing's Krystel Agnote head Cookie Bartolome and Micah Rivera