MANILA – ABS-CBN’s news and entertainment programs are resonating more with Filipino viewers as reflected in the monthly TV ratings data from Kantar Media, which show that ABS-CBN is still the undisputed number one TV network in April with an average audience share of 45%, versus GMA’s 33%.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.
ABS-CBN also held on to its lead in all areas, including Metro Manila, where it scored an average audience share of 42% against GMA’s 25% and Mega Manila, where it hit 36% against GMA’s 34%. The Kapamilya network also led other networks in Total Luzon where it got 41% against GMA’s 35%, in Total Visayas where it garnered 54% against GMA’s 26%, and in Total Mindanao where it hit 51% against GMA’s 29%.
Ten ABS-CBN programs also made it to the list of the most watched programs in the country, which covers urban and rural homes.
“FPJ’s Ang Probinsyano” retained its top position with an average national TV rating of 41%, followed by “Pilipinas Got Talent (36.9%), “Bagani” (33.2%), “TV Patrol” (28.8%), “MMK” (27.6%), “Wansapanataym” (27.5%), “Home Sweetie Home” (24.5%), “The Good Son” and “Since I Found You” (20.6%), and “Rated K” (20.1%).
Half of Philippine households watching TV also remained glued to ABS-CBN’s primetime block (6 PM to 12 MN), which recorded an average audience share of 50%, or 18 points higher than GMA’s 32%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
ABS-CBN also outdid its rival networks in all time blocks nationwide. Its morning block (6 AM to 12 NN) scored 35% versus GMA’s 32%, while its noontime block (12 NN to 3 PM), gained 45% versus GMA’s 33%. In the afternoon block (3 PM to 6 PM), ABS-CBN secured 43% versus GMA’s 35%.
Aside from radio and television, ABS-CBN has also become the leader in the local music, film, cable TV, and publishing industries and is also the pioneer of digital television in the country.
As of December 2017, ABS-CBN TVplus has already sold 4.3 million boxes since its launch in 2015 and significantly driven the growth of digital terrestrial television penetration in Metro Manila. Among non-cabled homes in the territory, 55% or one in two homes have an ABS-CBN TVplus box, according to the latest establishment survey conducted by Kantar Media in August 2017. In Mega Manila, 44% of non-cabled homes enjoy free exclusive channels broadcast in crystal clear TV viewing provided by ABS-CBN TVplus boxes.
ABS-CBN also leads all media networks in bringing its content online to address the change in the Filipinos’ viewing habits. On its over-the-top content platform iWant TV, the top five most watched programs in April 2018 were “FPJ’s Ang Probinsyano,” “Asintado,” “The Blood Sisters,” “Sana Dalawa ang Puso,” and “Bagani.”
ABS-CBN, home to the Philippines’ top-rating TV programs, box-office films, and best-selling books and music, is rapidly transitioning into an agile digital company with the biggest online presence among all Filipino media companies, and a growing list of digital properties.
ABS-CBN, the country’s leading entertainment and media company, also continues to dominate the digital space as it ranked the most viewed online content creator locally and 32nd globally, ranking ahead of global media companies like CNN, Bleacher Report, Buzzfeed Video, and ABC according to data published by social video analytics and video intelligence platform Tubular. With over 18 billion views on YouTube, ABS-CBN provides its Kapamilya fans across its main channels with various snackable content that gives the 15.8 million YouTube subscribers and 16.6 million Facebook followers a personalized viewing experience.
The company has also announced that it is opening its first Experience Story at Trinoma soon. It also partnered with Ayala Malls and opened its events place ABS-CBN Vertis Tent in November, and with CityMall Commercial Centers, Inc. to manage the mall chain’s cinemas, the first of which opened in August last year.
ABS-CBN reported a net income of P3.16 billion for 2017.
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications Inc., Manprom, Solar Entertainment Corporation, Starcom, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).
International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.
TABLE 1. TOTAL DAY NATIONAL TV VIEWERSHIP (URBAN AND RURAL) IN APRIL 2018 BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 45 |
2 | GMA | 33 |
3 | TV5 | 3 |
Source: Kantar Media | ||
TABLE 2. NATIONAL PRIMETIME (6 PM-12 MN) TV VIEWERSHIP (URBAN AND RURAL) IN APRIL 2018 BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 50 |
2 | GMA | 32 |
3 | TV5 | 4 |
Source: Kantar Media | ||
TABLE 3. NATIONAL MORNING (6 AM-12 NN) TV VIEWERSHIP (URBAN AND RURAL) IN APRIL 2018 BY HOUSEHOLDS
RANK | TV NETWORK |
| AUDIENCE SHARE IN % | ||
1 | ABS-CBN |
| 35 | ||
2 | GMA |
| 32 | ||
3 | TV5 |
| 2 | ||
| Source: Kantar Media | ||||
| |||||
TABLE 4. NATIONAL NOONTIME (12 NN-3 PM) TV VIEWERSHIP (URBAN AND RURAL) IN APRIL 2018 BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 45 |
2 | GMA | 33 |
3 | TV5 | 2 |
Source: Kantar Media | ||
TABLE 5. NATIONAL AFTERNOON (3 PM-6 PM) TV VIEWERSHIP (URBAN AND RURAL) IN APRIL 2018 BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 43 |
2 | GMA | 35 |
3 | TV5 | 3 |
Source: Kantar Media | ||
TABLE 6. TOTAL DAY LUZON TV VIEWERSHIP (URBAN AND RURAL) IN APRIL 2018 BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 41 |
2 | GMA | 35 |
3 | TV5 | 3 |
Source: Kantar Media | ||
TABLE 7. TOTAL DAY VISAYAS TV VIEWERSHIP (URBAN AND RURAL) IN APRIL 2018 BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 54 |
2 | GMA | 26 |
3 | TV5 | 4 |
Source: Kantar Media | ||
TABLE 8. TOTAL DAY MINDANAO TV VIEWERSHIP (URBAN AND RURAL) IN APRIL 2018 BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 51 |
2 | GMA | 29 |
3 | TV5 | 3 |
Source: Kantar Media | ||
TABLE 9. TOTAL DAY METRO MANILA TV VIEWERSHIP IN APRIL 2018 BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 42 |
2 | GMA | 25 |
3 | TV5 | 2 |
Source: Kantar Media | ||
TABLE 10. TOTAL DAY MEGA MANILA TV VIEWERSHIP IN APRIL 2018 BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 36 |
2 | GMA | 34 |
3 | TV5 | 3 |
Source: Kantar Media | ||
TABLE 11. TOP 10 MOST WATCHED REGULARLY AIRING PROGRAMS IN APRIL 2018 IN NATIONAL URBAN AND RURAL HOMES
Rank | Channel | Title | Rating in % |
1 | ABS-CBN | FPJ’S ANG PROBINSYANO | 41 |
2 | ABS-CBN | PILIPINAS GOT TALENT | 36.9 |
3 | ABS-CBN | BAGANI | 33.2 |
4 | ABS-CBN | TV PATROL | 28.8 |
5 | ABS-CBN | MMK | 27.6 |
6 | ABS-CBN | WANSAPANATAYM | 27.5 |
7 | ABS-CBN | HOME SWEETIE HOME | 24.5 |
8 | ABS-CBN | KAPUSO MO, JESSICA SOHO | 21.6 |
9 | ABS-CBN | THE GOOD SON | 20.6 |
| ABS-CBN | SINCE I FOUND YOU | 20.6 |
10 | ABS-CBN | RATED K | 20.1 |
