MANILA – ABS-CBN held on to its position as the number one TV network in the country as it registered an average national audience share of 46%, or 13 points higher than GMA’s 33%, according to data from Kantar Media.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.
ABS-CBN commanded the ratings game in areas such as Metro Manila, where it recorded an average audience share of 40% against GMA’s 28%, in Total Luzon where it got 42% against GMA’s 35%, in Total Visayas where it garnered 56% against GMA’s 27%, and in Total Mindanao where it hit 52% against GMA’s 31%.
The Kapamilya network also scored the most number of viewers on its primetime block (6 PM to 12 MN), where it hit an average audience share of 51%, or 20 points higher than GMA’s 31%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
ABS-CBN also led in other time blocks, including the morning block (6 AM to 12 NN) where it gained 39% versus GMA’s 32%, in the noontime block (12 NN to 3 PM), where it scored 44% versus GMA’s 36%, and in the afternoon block (3 PM to 6 PM), where it got 42% versus GMA’s 39%.
Nine of the ten most watched programs nationwide in February were also produced by ABS-CBN. Holding on to the number one spot was “FPJ’s Ang Probinsyano,” which garnered an average national TV rating of 41.2%.
Landing in second place was “Pilipinas Got Talent” (39.6%), followed by the Asia’s longest drama anthology “MMK” (33.9%), ABS-CBN’s flagship newscast “TV Patrol” (32.2%), and top-rating series “La Luna Sangre” (31.7%).
Completing the list are “Wansapanataym” (30.7%), “Wildflower” (23.3%), “Home Sweetie Home” (23.3%), “The Blood Sisters” (22.7%), and “Rated K” (22.6%).
Aside from radio and television, ABS-CBN has also become the leader in the local music, film, cable TV, and publishing industries and is also the pioneer of digital television in the country.
As of November 2017, ABS-CBN TVplus has already sold four million boxes since its launch in 2015 and significantly driven the growth of digital terrestrial television penetration in Metro Manila. Among non-cabled homes in the territory, 55% or one in two homes have an ABS-CBN TVplus box, according to the latest establishment survey conducted by Kantar Media in August. In Mega Manila, 44% of non-cabled homes enjoy free exclusive channels broadcast in crystal clear TV viewing provided by ABS-CBN TVplus boxes.
ABS-CBN also leads all media networks in bringing its content online to address the change in the Filipinos’ viewing habits. On its over-the-top content platform iWant TV, the top five most watched programs in February were “La Luna Sangre,” “Asintado,” “FPJ’s Ang Probinsyano,” “Sana Dalawa ang Puso,” and “The Good Son.”
ABS-CBN, home to the Philippines’ top-rating TV programs, box-office films, and best-selling books and music, is rapidly transitioning into an agile digital company with the biggest online presence among all Filipino media companies, and a growing list of digital properties.
It continues to be of service to 36 million digital Filipinos both here and abroad by providing content covering relevant topics in news, sports, entertainment, and lifestyle on its company media website abs-cbn.com. The site logged 36 million users and hit over 1.7 billion page views as of end-May 2017, becoming the country’s biggest local media website.
The company has also announced that it is opening its first Experience Story at Trinoma soon. It also partnered with Ayala Malls and opened its events place ABS-CBN Vertis Tent in November, and with CityMall Commercial Centers, Inc. to manage the mall chain’s cinemas, the first of which opened in August last year.
ABS-CBN reported a net income of P2.3 billion for the first nine months of 2017.
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications Inc., Manprom, Solar Entertainment Corporation, Starcom, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).
International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.
TABLE 1. TOTAL DAY NATIONAL TV VIEWERSHIP (URBAN AND RURAL) IN FEBRUARY 2018 BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 46 |
2 | GMA | 33 |
3 | TV5 | 3 |
Source: Kantar Media | ||
TABLE 2. NATIONAL PRIMETIME (6 PM-12 MN) TV VIEWERSHIP (URBAN AND RURAL) IN FEBRUARY 2018 BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 51 |
2 | GMA | 31 |
3 | TV5 | 4 |
Source: Kantar Media | ||
TABLE 3. NATIONAL MORNING (6 AM-12 NN) TV VIEWERSHIP (URBAN AND RURAL) IN FEBRUARY 2018 BY HOUSEHOLDS
RANK | TV NETWORK |
| AUDIENCE SHARE IN % | ||
1 | ABS-CBN |
| 39 | ||
2 | GMA |
| 32 | ||
3 | TV5 |
| 2 | ||
| Source: Kantar Media | ||||
| |||||
TABLE 4. NATIONAL NOONTIME (12 NN-3 PM) TV VIEWERSHIP (URBAN AND RURAL) IN FEBRUARY 2018 BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 44 |
2 | GMA | 36 |
3 | TV5 | 2 |
Source: Kantar Media | ||
TABLE 5. NATIONAL AFTERNOON (3 PM-6 PM) TV VIEWERSHIP (URBAN AND RURAL) IN FEBRUARY 2018 BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 42 |
2 | GMA | 39 |
3 | TV5 | 3 |
Source: Kantar Media | ||
TABLE 6. TOTAL DAY LUZON TV VIEWERSHIP (URBAN AND RURAL) IN FEBRUARY 2018 BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 42 |
2 | GMA | 35 |
3 | TV5 | 3 |
Source: Kantar Media | ||
TABLE 7. TOTAL DAY VISAYAS TV VIEWERSHIP (URBAN AND RURAL) IN FEBRUARY 2018 BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 56 |
2 | GMA | 27 |
3 | TV5 | 4 |
Source: Kantar Media | ||
TABLE 8. TOTAL DAY MINDANAO TV VIEWERSHIP (URBAN AND RURAL) IN FEBRUARY 2018 BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 52 |
2 | GMA | 31 |
3 | TV5 | 4 |
Source: Kantar Media | ||
TABLE 9. TOTAL DAY METRO MANILA TV VIEWERSHIP IN FEBRUARY 2018 BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 40 |
2 | GMA | 28 |
3 | TV5 | 3 |
Source: Kantar Media | ||
TABLE 10. TOP 10 MOST WATCHED REGULARLY AIRING PROGRAMS IN FEBRUARY 2018 IN NATIONAL URBAN AND RURAL HOMES (EXCLUDING SPECIALS)
Rank | Channel | Title | Rtg in % |
1 | ABS-CBN | FPJ’S ANG PROBINSYANO | 41.2 |
2 | ABS-CBN | PILIPINAS GOT TALENT | 39.6 |
3 | ABS-CBN | MMK | 33.9 |
4 | ABS-CBN | TV PATROL | 32.2 |
5 | ABS-CBN | LA LUNA SANGRE | 31.7 |
6 | ABS-CBN | WANSAPANATAYM | 30.7 |
7 | ABS-CBN | WILDFLOWER | 23.3 |
| ABS-CBN | HOME SWEETIE HOME | 23.3 |
8 | ABS-CBN | THE BLOOD SISTERS | 22.7 |
9 | ABS-CBN | RATED K | 22.6 |
10 | GMA | KAPUSO MO, JESSICA SOHO | 20.3 |
