MANILA – ABS-CBN continued to draw more viewers nationwide compared to other TV networks in May, as it garnered an average audience share of 45% versus GMA’s 32%, according to data from Kantar Media.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.
ABS-CBN also claimed leadership in all areas such as Metro Manila, where it scored an average audience share of 41% against GMA’s 26% and in Mega Manila, where it gained 36% against GMA’s 34%. The Kapamilya network also topped other networks in Total Luzon where it got 41% against GMA’s 35%, in Total Visayas where it garnered 54% against GMA’s 25%, and in Total Mindanao where it hit 52% against GMA’s 30%.
Once again, “FPJ’s Ang Probinsyano” held on to its spot as the most watched program in the country with an average national TV rating of 40.7% in May.
Also making it to the list of the ten most watched programs in the country in May were ABS-CBN-produced programs “Bagani” (32.4%), “Your Face Sounds Familiar Kids” (32.1%), “MMK” (28.7%), “TV Patrol” (28.1%), “Wansapanataym” (24.4%), “Home Sweetie Home” (21.8%), and “Rated K” (20.3%).
ABS-CBN remained undisputed in the primetime block (6 PM-12 MN), where it scored an average audience share of 49%, beating GMA’s 32%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
ABS-CBN also proved supreme in all time blocks, including the morning block (6 AM to 12 NN) where it gained 36% versus GMA’s 31%, in the noontime block (12 NN to 3 PM), where it scored 47% versus GMA’s 32%, and in the afternoon block (3 PM to 6 PM), where it got 45% versus GMA’s 37%.
Aside from radio and television, ABS-CBN has also become the leader in the local music, film, cable TV, and publishing industries and is also the pioneer of digital television in the country.
As of May 3, 2018, ABS-CBN TVplus has already sold five million boxes since its launch in 2015 and significantly driven the growth of digital terrestrial television (DTT) penetration in Metro Manila and nationwide. Pulse Asia and SWS both conducted surveys in March, which showed, respectively, that 51% and 56% of Metro Manila homes own a DTT box, which gives a better TV viewing experience and more choices in terms of programs and channels. The Pulse Asia and SWS surveys also found, respectively, that 16% and 17% of households nationwide have a DTT box.
ABS-CBN also leads all media networks in bringing its content online to address the change in the Filipinos’ viewing habits. On its over-the-top content platform iWant TV, the top five most watched programs in May 2018 were “Precious Hearts Romances Presents Araw Gabi,” “FPJ’s Ang Probinsyano,” “Asintado,” “The Blood Sisters,” and “Sana Dalawa Ang Puso.”
ABS-CBN, home to the Philippines’ top-rating TV programs, box-office films, and best-selling books and music, is rapidly transitioning into an agile digital company with the biggest online presence among all Filipino media companies, and a growing list of digital properties.
ABS-CBN, the country’s leading entertainment and media company, also continues to dominate the digital space as it ranked the most viewed online content creator locally and 32nd globally, ranking ahead of global media companies like CNN, Bleacher Report, Buzzfeed Video, and ABC according to data published by social video analytics and video intelligence platform Tubular. With over 18 billion views on YouTube, ABS-CBN provides its Kapamilya fans across its main channels with various snackable content that gives its YouTube subscribers and 16.6 million Facebook followers a personalized viewing experience.
The company has also announced that it is opening its first Experience Story at Trinoma soon. It also partnered with Ayala Malls and opened its events place ABS-CBN Vertis Tent in November, and with CityMall Commercial Centers, Inc. to manage the mall chain’s cinemas, the first of which opened in August last year.
ABS-CBN reported a net income of P411 million for the first quarter of 2018.
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications Inc., Manprom, Solar Entertainment Corporation, Starcom, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).
International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.
TABLE 1. TOTAL DAY NATIONAL TV VIEWERSHIP (URBAN AND RURAL) IN MAY 2018 BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 45 |
2 | GMA | 32 |
3 | TV5 | 3 |
Source: Kantar Media | ||
TABLE 2. NATIONAL PRIMETIME (6 PM-12 MN) TV VIEWERSHIP (URBAN AND RURAL) IN MAY 2018 BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 49 |
2 | GMA | 32 |
3 | TV5 | 4 |
Source: Kantar Media | ||
TABLE 3. NATIONAL MORNING (6 AM-12 NN) TV VIEWERSHIP (URBAN AND RURAL) IN MAY 2018 BY HOUSEHOLDS
RANK | TV NETWORK |
| AUDIENCE SHARE IN % | ||
1 | ABS-CBN |
| 36 | ||
2 | GMA |
| 31 | ||
3 | TV5 |
| 2 | ||
| Source: Kantar Media | ||||
| |||||
TABLE 4. NATIONAL NOONTIME (12 NN-3 PM) TV VIEWERSHIP (URBAN AND RURAL) IN MAY 2018 BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 47 |
2 | GMA | 32 |
3 | TV5 | 2 |
Source: Kantar Media | ||
TABLE 5. NATIONAL AFTERNOON (3 PM-6 PM) TV VIEWERSHIP (URBAN AND RURAL) IN MAY 2018 BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 45 |
2 | GMA | 37 |
3 | TV5 | 3 |
Source: Kantar Media | ||
TABLE 6. TOTAL DAY LUZON TV VIEWERSHIP (URBAN AND RURAL) IN MAY 2018 BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 41 |
2 | GMA | 35 |
3 | TV5 | 3 |
Source: Kantar Media | ||
TABLE 7. TOTAL DAY VISAYAS TV VIEWERSHIP (URBAN AND RURAL) IN MAY 2018 BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 54 |
2 | GMA | 25 |
3 | TV5 | 4 |
Source: Kantar Media | ||
TABLE 8. TOTAL DAY MINDANAO TV VIEWERSHIP (URBAN AND RURAL) IN MAY 2018 BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 52 |
2 | GMA | 30 |
3 | TV5 | 3 |
Source: Kantar Media | ||
TABLE 9. TOTAL DAY METRO MANILA TV VIEWERSHIP IN MAY 2018 BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 41 |
2 | GMA | 26 |
3 | TV5 | 2 |
Source: Kantar Media | ||
TABLE 10. TOTAL DAY MEGA MANILA TV VIEWERSHIP IN MAY 2018 BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 36 |
2 | GMA | 34 |
3 | TV5 | 3 |
Source: Kantar Media | ||
TABLE 11. TOP 10 MOST WATCHED REGULARLY AIRING PROGRAMS IN MAY 2018 IN NATIONAL URBAN AND RURAL HOMES (EXCLUDING SPECIALS)
Rank | Channel | Title | Rating in % |
1 | ABS-CBN | FPJ’S ANG PROBINSYANO | 40.7 |
2 | ABS-CBN | BAGANI | 32.4 |
3 | ABS-CBN | YOUR FACE SOUNDS FAMILIAR KIDS | 32.1 |
4 | ABS-CBN | MMK | 28.7 |
5 | ABS-CBN | TV PATROL | 28.1 |
6 | ABS-CBN | WANSAPANATAYM | 24.4 |
7 | GMA | KAPUSO MO, JESSICA SOHO | 22.0 |
8 | ABS-CBN | HOME SWEETIE HOME | 21.8 |
9 | ABS-CBN | RATED K | 20.3 |
10 | GMA | KAMBAL, KARIBAL | 19.0 |
