MANILA – ABS-CBN and GMA Network has claimed has claimed the nationwide ratings lead for October in separate reports.
Based on data from Kantar Media, ABS-CBN an average national audience share of 42% vs. rival network GMA’s 38%. Kantar uses a nationwide panel consisting of 2,609 urban and rural homes.
Meanwhile, GMA Network, with figures from AGB Nielsen, said that it primarily dominated Urban Luzon and Mega Manila. It had a 39 percent total day household audience share, beating ABS-CBN’s 32.1%, as well as TV5’s 8.8 percent.
ABS-CBN claims that Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing.
The Kapamilya network touts that it has dominated primetime (6 PM to 12 MN) with a 50% average audience share nationwide, or a 19-point-lead over GMA 7’s 31%.
However, GMA claims that its star program Eat Bulaga emerged as the most watched program in Urban Luzon and Manila. The program’s October 24 episode, featuring the sold-out “Tamang Panahon” concert held at the Philippine Arena, posted an overwhelming 42.9 percent household rating in NUTAM (National Urban Television Audience Measurement) and 51.3 percent in Mega Manila (based on official data), making it the most-watched single episode on Philippine TV so far this 2015.
AlDub fever has also dominated the global Twitterverse. The hashtag #ALDubEBTamangPanahon meant for the”Tamang Panahon” concert is the most tweeted hashtag in the world to date with 39.5 million tweets. It bested the 35.6 million tweets for the Brazil vs. Germany World Cup game in 2014 – the most-discussed single sports game ever on Twitter.
