QUEZON CITY – Multimedia conglomerate ABS-CBN just launched a platform that is the first of its kind in the Philippines, “Chicken Pork Adobo”, a purely Pinoy multi-channel network that gathers Youtube content creators to help boost and maximize their online presence.
According to Donald Lim, ABS-CBN Chief Digital Officer, the paradigm shift happened when he, along with his colleagues went to VidCon, a conference for online video practitioners and enthusiasts held at Southern California, USA.
“There were heavy lines of kids wanting to go to the convention center, some even camping out just to be able to say hi to Youtube stars,” said Lim. “[That’s when we realized that] the creator industry is big.”
The Philippines is one of the top consumers of Youtube with a significant number of Filipino Youtube personalities penetrating the video-sharing website including ‘Kid’s Toys’ channel that features two young girls unboxing toy after toy that their father bought them. Their unboxing video of ‘Baby Alive’ has already reached a whopping 90 million views, their most watched video so far.
‘Kids’ Toys’ is just one of the “Chicken Pork Adobo” creators that was tapped by the network. Included in the pool of Youtube stars are Lloyd Cadena who is known for his hilarious parody videos about love and school, “The Soshal Network,” which features three lawyers who air their views about anything and everything under the sun, and the “Plump Pinay” to name a few.
“Today, the marketing arena is very much prime for us to penetrate the digital market which is growing and growing,” added Lim.
The network itself is also topping Youtube charts with ABS-CBN Entertainment being the most watched Youtube channel in the Philippines and ABS-CBN News ranking 6th most watched news channel in the world, surpassing international news outlets CNN and Al Jazeera.
Using the network’s resources and marketing prowess, “Chicken Pork Adobo” will help these pool of Youtube content creators to grow their audience, assist in producing videos that the creators may not afford on their own, and more importantly, monetize their Youtube presence.
However, Lim assured that the content will purely come from the content creators themselves and will not be dictated by the network, “We will never touch on their content. We may advise regarding ideas or possible collaborations but the content is for the creator to explore.”
To avoid legal issues, “Chicken Pork Adobo” will hold digital rights seminars so the creators can learn about fair use when using copyrighted materials for their content, among others.
Chicken Pork Adobo also isn’t very strict in picking out the Youtube content creators to support, you just have to be passionate about what you’re doing and of course, capable of uploading content on a daily basis.
“We won’t look at the minimum views, the creator just have to be passionate,” shared Lim.
