Advertisers didn’t just smile, but they also giggled, shouted, and cheered as ABS-CBN’s “PINASmile” show treated thousands of delegates at the recent Ad Summit Pilipinas 2014 to a one-night-only Kapamilya experience filled with cool gimmicks, exciting prizes, and only the biggest and brightest stars.
ABS-CBN brought the house down at the Subic Bay Exhibition and Convention Center as a way of saying thanks to advertisers who have supported ABS-CBN over the past years.
“It’s Showtime” led the program line-up as its hosts gave advertisers the full ‘Showtime’ experience via its exciting segments “That’s My Tomboy,” “I Am PoGay,” and “Stars on 45,” wherein advertisers and even ABS-CBN executives gamely participated.
ABS-CBN also showcased its new offerings in the coming months that include the first ever team up of Bea Alonzo and Paulo Avelino in upcoming primetime drama “Sana Bukas Pa Ang Kahapon” and Piolo Pascual’s much-awaited television comeback via family drama “Hawak Kamay,” which also stars Iza Calzado, Nikki Gil, Zaijian Jaranilla, Xyriel Manabat, Yesha Camille, and Andrea Brillantes.
“The Voice Kids” is set to kick-off its first season on May 24 with coaches Lea Salonga, Bamboo, and Sarah Geronimo and with new hosts Luis Manzano and Alex Gonzaga. Popular 90s legal drama “Ipaglaban Mo,” on the other hand, is also slated to return alongside Korean superstar Lee Min Ho who will once again be seen his fans in the highly-anticipated hit Asianovela “The Heirs.”
Meanwhile, ABS-CBN News also generated cheers from the audience with the news anchors of “Bistado,” “Mutya ng Masa,” “My Puhunan,” “Tapatan ni Tunying,” and “Red Alert,” namely Julius Babao, Doris Bigornia, Karen Davila, Anthony Taberna, and Atom Araullo interacted with the advertisers.
ABS-CBN Regional Network Group’s fun take on “Ano Ka Hi Lo,” not only gave some guests the experience of being a part of the popular segment on RNGs long running weekend game show “Kapamilya Mas WInner Ka” but a chance to win cash prizes.
Aside from the smiles on their faces, advertisers didn’t go home empty handed as some of them won cool and exciting prizes. One lucky winner took home an LG phone kit from ABS-CBNmobile, another will be looking forward to a trip for two to Palawan with two new Samsonite luggages, four took home P50,000 in cash, three lucky guests got P100,000 in cash, and the luckiest of them all won P200,000 in cash.
The show ended with the Kapamilya stars going around for endless selfies with the Ad Summit delegates.
