MANILA - ABS-CBN emerged as the most awarded TV network and Company of the Year 1st runner-up at the 15th Philippine Quill Awards with a total of 21 recognitions from the country’s highest and most comprehensive awards in business communication given by the International Association of Business Communicators (IABC) Philippines.
Leading the winners from the Kapamilya network is ABS-CBN News’ election campaign “Ipanalo ang Pamilyang Pilipino: Championing The Filipino Family in the 2016 Philippine National Elections,” which won an excellence award in the Communication Management category for encouraging Filipino voters to think about the welfare of their family when they vote, and helping people make informed choices in the elections through news and features on ABS-CBN’s news platforms and multimedia channels.
“#Halalan2016 Digital Project,” also from ABS-CBN News, bagged an excellence award in the Communication Skills category, for showcasing ABS-CBN’s transition into a digital company as it informed and engaged citizens during the election season through news and information that were disseminated via the “Halalan 2016” microsite and ABS-CBN News accounts on social media and mobile platforms.
Meanwhile, also cited for effective excellent use of communication were TFC’s overseas voting campaign, “#Vote4ASelfieWorthyPH,” in the Corporate Social Responsibility category and “#Halalan2016 Social Media Center” in the Social Media Programs category.
Four campaigns of the Kapamilya network also ruled the Marketing, Advertising, and Brand Communication category namely “UAAP Season 78 Women’s Volleyball,” “TFC’s Kapamilya Reunion,” “DZMM 30: Balita. Public Service. Tatlong Dekada,” and ABS-CBN TVplus’ “Kapamilya Box Office: Democratizing Access to Movies and other Premium Content.”
The network’s digital initiatives also got the Quill seal of approval in categories focusing on digital communications and social media such as Cinema One’s “Cinema One Minute Student Film Competition,” “ABS-CBN Sports Hub,” and “Aral ng EDSA.”
In the Customer Relations category, ABS-CBN took home awards for “Wow at Saya Audience Experience” and “On the Wings of Love.”
Meanwhile, its internal communication campaigns also nabbed honors including “Isang Pamilya Tayo: Unity in the Midst of Change,” “Kuwentuhan with Carlo,” and “Kapamilya Hottie: The Search for the Next Kapamilya Fitness Ambassadors.”
Other Quill awardees include “KSP: Patrol ng Edukasyon” in the Nonprofit category, “Tales in Tikog Leaves: Weaving past ‘Yolanda’” in the Writing category, “ABS-CBN News Digital Videos/A.N.D.” in the Audio/Visual category and “Digital Concert” in the Special Events category.
The prestigious annual Philippine Quill Awards is presented by the International Association of Business Communicators (IABC) Philippines to honor excellent communications programs and tools that exhibit clear objectives and strategies, creative executions, and measurable benefits. The 15th Philippine Quill Awards was held last July 5 at the Marriott Hotel.