ABS-CBN pulls more viewers nationwide in July – Kantar Media

MANILA – ABS-CBN is still the undisputed number one TV network in the country as it pulled in more viewers nationwide compared to other TV networks in July, garnering an average audience share of 44% or an eleven-point lead over GMA’s 33%, according to data from Kantar Media.

Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.

ABS-CBN was also the TV network of choice for households in Metro Manila, where it scored an average audience share of 42% against GMA’s 28%, in Total Luzon, where it got 39% against GMA’s 37%, in Total Visayas where it garnered 51% against GMA’s 26%, and in Total Mindanao where it hit 53% against GMA’s 26%.

“FPJ’s Ang Probinsyano” also clung to its position as the most watched program in the country as it recorded an average national TV rating of 42.8%.

In July, ABS-CBN also produced eight of the ten highest-rating shows nationwide, which include “Your Face Sounds Familiar Kids” (32.8%), “TV Patrol” (30.7%), “Bagani” (29.3%), “MMK” (28.6%), “Wansapanataym” (25.2%), “Home Sweetie Home” (23.5%), and “Rated K” (20.4%).

ABS-CBN’s primetime block (6 PM-12 MN) also remained uncontested as it scored an average audience share of 47%, beating GMA’s 33%.The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

ABS-CBN also continued to win in all time blocks, including the morning block (6 AM to 12 NN) where it gained 39% versus GMA’s 30%, in the noontime block (12 NN to 3 PM), where it scored 43% versus GMA’s 33%, and in the afternoon block (3 PM to 6 PM), where it got 42% versus GMA’s 36%.

Aside from radio and television, ABS-CBN has also become the leader in the local music, film, cable TV, and publishing industries and is also the pioneer of digital television in the country.

As of July this year, ABS-CBN TVplus already sold 5.5 million boxes since its launch in 2015. It continues to give Filipinos a premium TV watching experience by adding five new channels to its current line-up, namely the Asianovela Channel, Movie Central, MYX, Jeepney TV, and O Shopping in Metro Manila, Rizal, Cavite, Laguna, and Metro Cebu.

ABS-CBN also leads all media networks in bringing its content online to address the change in the Filipinos’ viewing habits. On its over-the-top content platform iWant TV, the top five most watched programs in July 2018 were “FPJ’s Ang Probinsyano,” “Araw Gabi,” “Asintado,” “The Blood Sisters,” and “Since I Found You.”

ABS-CBN, home to the Philippines’ top-rating TV programs, box-office films, and best-selling books and music, is rapidly transitioning into an agile digital company with the biggest online presence among all Filipino media companies, and a growing list of digital properties.

ABS-CBN, the country’s leading entertainment and media company, also continues to dominate the digital space. It recently received the Diamond Creator Award from YouTube as its entertainment channel surpassed ten million subscribers, becoming the first ever channel in the country and the third in Southeast Asia to do so.

The company will also open Studio XP, its first experience store, at Trinoma soon. It also partnered with Ayala Malls and opened its events place ABS-CBN Vertis Tent last year, and with CityMall Commercial Centers, Inc. to manage the mall chain’s cinemas, the first of which opened in August last year.

ABS-CBN reported a net income of P411 million for the first quarter of 2018.

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications Inc., Manprom, Solar Entertainment Corporation, Starcom, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).

International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.

TABLE 1.  TOTAL DAY NATIONAL TV VIEWERSHIP (URBAN AND RURAL) IN JULY 2018 BY HOUSEHOLDS

TABLE 2.  NATIONAL PRIMETIME (6 PM-12 MN) TV VIEWERSHIP (URBAN AND RURAL) IN JULY 2018 BY HOUSEHOLDS

TABLE 3.  NATIONAL MORNING (6 AM-12 NN) TV VIEWERSHIP (URBAN AND RURAL) IN JULY 2018 BY HOUSEHOLDS

TABLE 4.  NATIONAL NOONTIME (12 NN-3 PM) TV VIEWERSHIP (URBAN AND RURAL) IN JULY 2018 BY HOUSEHOLDS

TABLE 5.  NATIONAL AFTERNOON (3 PM-6 PM) TV VIEWERSHIP (URBAN AND RURAL) IN JULY 2018 BY HOUSEHOLDS

TABLE 6.  TOTAL DAY LUZON TV VIEWERSHIP (URBAN AND RURAL) IN JULY 2018 BY HOUSEHOLDS

TABLE 7.  TOTAL DAY VISAYAS TV VIEWERSHIP (URBAN AND RURAL) IN JULY 2018 BY HOUSEHOLDS

TABLE 8.  TOTAL DAY MINDANAO TV VIEWERSHIP (URBAN AND RURAL) IN JULY 2018 BY HOUSEHOLDS

TABLE 9.  TOTAL DAY METRO MANILA TV VIEWERSHIP IN JULY 2018 BY HOUSEHOLDS

TABLE 10. TOP 10 MOST WATCHED REGULARLY AIRING PROGRAMS IN JULY 2018 IN NATIONAL URBAN AND RURAL HOMES (EXCLUDING SPECIALS)