MANILA – ABS-CBN remains to be the most watched TV network in the country last November after the Kapamilya Network garnered an average audience share of 42% from combined urban and rural homes vs GMA 7’s 38%, according to recent data from Kantar Media.
ABS-CBN also kept a stronghold of the primetime block hitting an average audience share of 49% nationwide versus rival’s 33%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.
Still on top of the most watched programs list in the previous month is “FPJ’s Ang Probinsyano” with an average national TV rating of 39.9% followed by “Pangako Sa’Yo” with 34.8% and newcomer “Dance Kids,” which instantly landed on the third spot with 31.6% after only three weeks on air.
“Wansapanataym” climbed two notches to number four from previous month’s sixth with 31.5% followed by primetime newscast “TV Patrol” (31.4%) and weekend favorites “MMK” (28.2%) and “Home Sweetie Home” (28%).
Primetime series “Pasion De Amor” and comedy show “Goin Bulilit,” meanwhile, tied at the ninth spot both scoring an average national TV rating of 26%.
ABS-CBN also fared better than its competition in other territories such as Balance Luzon (areas in Luzon outside Mega Manila) where it scored a national average audience share of 42% vs GMA’s 40%; in Visayas with 53% vs rival’s 29% and in Mindanao with 54% vs GMA’s 29%
