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MANILA – Throughout 2016 from January to December across both urban and rural homes nationwide, ABS-CBN topped all TV networks with an average audience share of 45%, or 11 points higher than GMA’s 34%.

This is based on data provided by multinational audience measurement provider Kantar Media, which uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.

Across all time blocks, ABS-CBN also remained on top especially in primetime (6PM-12MN) where it scored 49%, a 16-point lead compared to GMA’s 33%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

ABS-CBN also led the morning block (6AM-12NN) with 39% versus GMA’s 35%; the noontime block (12NN-3PM) with 44% versus GMA’s 35%; and afternoon block (3PM-6PM) with 44% versus GMA’s 35%.

Meanwhile, ABS-CBN topped the list of most watched programs for 2016 and produced 16 out of the top 20 regularly airing programs from January to December 2016 (excluding Holy week). Taking the lead on the top spot is “FPJ’s Ang Probinsyano” (40%) followed by the “The Voice Kids” (37.6%), “Pangako Sa ‘Yo” (34.3%), “Dolce Amore” (33.8%), “Pilipinas Got Talent” (31.9%), “Dance Kids” (31%), “Wansapanataym” (30.7%), “TV Patrol” (30.6%), “Pinoy Boyband Superstar” (30%), and “MMK 25” (29.9%).

Also in the top 20 list were “Home Sweetie Home” (24.9%), “Magpahanggang Wakas” (24.4%), “Goin Bulilit” (23.3%), “Rated K” (21.3%), “Minute to Win It: Last Man Standing” (20.3%), and “On The Wings of Love” (19.9%).

Meanwhile, ABS-CBN’s special “Pilipinas Debates 2016” was the most watched program for 2016 scoring a national TV rating of 40.6%. Other one-time specials such as “Meron Akong Kwento: Ang Himig ng Buhay Ko” (32.9%) and “Halalan 2016 Ang Huling Harapan” (25.7%) also made the list of top 20 most watched programs for 2016 (combined regular and special programs).

As ABS-CBN kept its lead over its rival network, it also maintained its leadership in the digital platform through iWant TV, its pioneering video-on-demand service and the leading OTT platform in the country with over 6 million subscribers. Rapidly transitioning into a digital company, ABS-CBN leads all media networks in bringing its content online to address the change in the Filipinos’ viewing habits.

The most watched programs on iWant TV last December were “FPJ’s Ang Probinsyano,” “Doble Kara,” “Pinoy Big Brother Lucky Season 7,” “The Greatest Love,” “Till I Met You” and “Magpahanggang Wakas.”

Meanwhile, more Filipinos are able to watch ABS-CBN shows with its partnership with PLDT, Inc., which enables PLDT and Smart subscribers to access iWant TV’s rich library of TV shows, specials, and other exclusive content.

In other areas, ABS-CBN also beat GMA from January to December 2016. The Kapamilya network won the ratings game in Total Balance Luzon with an average national audience share of 47% versus GMA’s 35%; in Total Luzon with 40% vs GMA’s 37%, in Total Visayas with 54% versus GMA’s 26%; and in Total Mindanao with 56% versus GMA’s 28%.

Aside from radio and television, ABS-CBN has also become the leader in the local music, film, cable TV, and publishing industries and is also the pioneer of digital television in the country. As of end of November, ABS-CBN TVplus has already sold 2 million boxes nationwide.

ABS-CBN has also ventured to other businesses including telecommunication services, money remittance, cargo forwarding, TV shopping services, theme park development, among others, showing that it has become more than a broadcasting network through the years.

The company reported a consolidated revenue of P31.1 billion for the first nine months of 2016, bringing its net income to PHP 2.85 billion, 50% higher compared to the same period last year. 

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications Inc., Manprom, Solar Entertainment Corporation, Starcom, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).

International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.

 

TABLE 1.  TOTAL DAY NATIONAL TV VIEWERSHIP (URBAN AND RURAL) IN JAN TO DEC 2016 BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

45

2

GMA

34

3

TV5

7

Source: Kantar Media

 

TABLE 2.  NATIONAL PRIMETIME (6PM-12MN) TV VIEWERSHIP (URBAN AND RURAL) IN JAN TO DEC 2016 BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

49

2

GMA

33

3

TV5

7

Source: Kantar Media

 

TABLE 3.  NATIONAL MORNING (6AM-12NN) TV VIEWERSHIP (URBAN AND RURAL) IN JAN TO DEC 2016 BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

39

2

GMA

35

3

TV5

7

Source: Kantar Media

 

TABLE 4.  NATIONAL NOONTIME (12NN-3PM) TV VIEWERSHIP (URBAN AND RURAL) IN JAN TO DEC 2016 BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

44

2

GMA

35

3

TV5

6

Source: Kantar Media

 

TABLE 5.  NATIONAL AFTERNOON (3PM-6PM) TV VIEWERSHIP (URBAN AND RURAL) IN JAN TO DEC 2016 BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

44

2

GMA

35

3

TV5

7

Source: Kantar Media

 

TABLE 6.  TOTAL DAY BALANCE LUZON TV VIEWERSHIP (URBAN AND RURAL) IN JAN TO DEC 2016 BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

47

2

GMA

35

3

TV5

6

Source: Kantar Media

 

TABLE 7.  TOTAL DAY LUZON TV VIEWERSHIP (URBAN AND RURAL) IN JAN TO DEC 2016 BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

40

2

GMA

37

3

TV5

6

Source: Kantar Media

 

 

TABLE 8.  TOTAL DAY VISAYAS TV VIEWERSHIP (URBAN AND RURAL) IN JAN TO DEC 2016 BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

54

2

GMA

26

3

TV5

8

Source: Kantar Media

 

TABLE 9.  TOTAL DAY MINDANAO TV VIEWERSHIP (URBAN AND RURAL) IN JAN TO DEC 2016 BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

56

2

GMA

28

3

TV5

6

Source: Kantar Media

 

TABLE 10. TOP 20 MOST WATCHED REGULARLY AIRING PROGRAMS IN JAN TO DEC 2016 AMONG NATIONAL URBAN AND RURAL HOMES (EXCLUDING SPECIALS)

 

Rank

Channel

Title

Rtg in %

1

ABS-CBN

FPJ’S ANG PROBINSYANO

40.0

2

ABS-CBN

THE VOICE KIDS

37.6

3

ABS-CBN

PANGAKO SA’YO

34.3

4

ABS-CBN

DOLCE AMORE

33.8

5

ABS-CBN

PILIPINAS GOT TALENT

31.9

6

ABS-CBN

DANCE KIDS

31.0

7

ABS-CBN

WANSAPANATAYM

30.7

8

ABS-CBN

TV PATROL

30.6

9

ABS-CBN

PINOY BOYBAND SUPERSTAR

30.0

10

ABS-CBN

MMK 25

29.9

11

ABS-CBN

HOME SWEETIE HOME

24.9

12

ABS-CBN

MAGPAHANGGANG WAKAS

24.4

13

ABS-CBN

GOIN’ BULILIT

23.3

14

GMA

ENCANTADIA

23.2

15

ABS-CBN

RATED K HANDA NA BA KAYO?

21.3

16

GMA

ALYAS ROBIN HOOD

21.0

17

GMA

PEPITO MANALOTO ANG TUNAY NA KUWENTO

20.9

18

ABS-CBN

MINUTE TO WIN IT LAST MAN STANDING

20.3

 

GMA

24 ORAS

20.3

19

GMA

TSUPERHERO

20.1

20

ABS-CBN

ON THE WINGS OF LOVE

19.9

 

GMA

MAGPAKAILANMAN

19.9

 

TABLE 11. TOP 20 MOST WATCHED PROGRAMS IN JAN TO DEC 2016 AMONG NATIONAL URBAN AND RURAL HOMES (INCLUDING SPECIALS)

 

Rank

Channel

Title

Rtg%

1

ABS-CBN

PILIPINAS DEBATES 2016

40.6

2

ABS-CBN

FPJ’S ANG PROBINSYANO

40.0

3

ABS-CBN

THE VOICE KIDS

37.6

4

GMA

RESURGENCE PACQUIAO VARGAS

36.2

5

ABS-CBN

PANGAKO SA’YO

34.3

6

ABS-CBN

DOLCE AMORE

33.8

7

ABS-CBN

MERON AKONG KWENTO ANG HIMIG NG BUHAY KO

32.9

8

GMA

PACQUIAO BRADLEY III

32.4

9

ABS-CBN

PILIPINAS GOT TALENT

31.9

10

ABS-CBN

DANCE KIDS

31.0

11

ABS-CBN

WANSAPANATAYM

30.7

12

ABS-CBN

TV PATROL

30.6

13

ABS-CBN

PINOY BOYBAND SUPERSTAR

30.0

14

ABS-CBN

MMK 25

29.9

15

ABS-CBN

HALALAN 2016 ANG HULING HARAPAN

25.7

16

ABS-CBN

HOME SWEETIE HOME

24.9

17

ABS-CBN

MAGPAHANGGANG WAKAS

24.4

18

GMA

PILIPINAS DEBATES 2016

23.8

19

ABS-CBN

GOIN’ BULILIT

23.3

20

GMA

ENCANTADIA

23.2