MANILA – Two Philippine agencies, Ace Saatchi & Saatchi and BBDO Guerrero, made the Direct Lions shortlist, which was revealed on June 15 along with the shortlists for Innovation and Promo and Activation.
Ace Saatchi & Saatchi and BBDO Guerrero had two shortlisted entries each:
BBDO Guerrero’s ‘Liter of Light at Night’
Pepsico International/MyShelter Foundation/Liter of Light
‘Liter of Light at Night’ is the first solar bottle light to work in the dark, designed by adding locally available, low tech plastic tubing, an LED light strip, standard rechargeable batteries and off-cut solar panels to the existing model.
Doing their part to help raise funds for the Typhoon Yolanda Appeal, the agency urged netizens to post photos of themselves covering their face with a piece of paper, with hand-written donation URLs to help charities working to aid the survivors of Typhoon Haiyan.
Ace Saatchi & Saatchi Manila also had two shortlisted entries, both for ‘Zzz Radio – Pampers’ for Procter & Gamble Philippines.
In a country where mothers can’t afford white noise machines that can help babies sleep, the agency made use of a frequency no one owned, that aired nothing but static and branded it as Pampers ZZZ 99.1 FM, in order to communicate Pampers’ commitment to giving babies uninterrupted sleep.
