MANILA – Philippine telecommunications company PLDT teamed up with Ace Saatchi & Saatchi to create a TVC honoring teachers this October, National Teachers Month.
Launched on October 18th, the ad inspires gratitude towards teachers, cleverly demonstrating how important they are in helping students grow to become successful adults. Over 100 actual teachers were part of the cast.
The TVC was made for PLDT’s Corporate Social Responsibility arm, Gabay Guro, which roughly translates to “Guide the Teachers”. The program does this through various means: by providing schools with computers and broadband connections, granting scholarships to Education students, conducting regular training sessions for teachers, offering livelihood and housing, and paying tribute through an annual Gabay Guro Grand Gathering event.
View the spot:
Credits:
Client: PLDT Gabay Guro
Agency: Ace Saatchi & Saatchi
Creative Director: Greg Martin III
Associate Creative Director: Paw Berroya
Art Directors: Gino Caoile/ Vino Yanuario
VP-Client Services Director: Gigi Garcia
Management Supervisor: April Lim-Landicho
Account Supervisor: Barbara Escueta
Producer: Karen Sto. Domingo
Production House: Filmex Inc.
Director: Henry Frejas
Post-Production: Post-Manila
Audio Production House: Sound Design
