MANILA – Reflecting last year’s triumphs in the adobo Creative Rankings and 2014 Kidlat Awards, Ace Saatchi & Saatchi has once again emerged as the top Philippine agency in the Big Won rankings, which were released last January 20.
DM9 JaymeSyfu, whose 2014 haul included a D&AD yellow pencil and Campaign Asia-Pacific’s Philippine Agency of the Year came in second place, followed by Lowe Philippines.
BBDO Guerrero emerged as the fourth top agency in the Philippines, TBWA\Santiago Mangada Puno ranked fifth, and McCann Worldgroup and Leo Burnett Manila tied for the sixth ranking. Y&R Philippines was named the top eighth agency in the Philippines, Ogilvy & Mather the top ninth, while Campaigns & Grey Makati rounded out the top ten.
AKQA creative director Aste Gutierrez, meanwhile, was counted among the Won rankings’ top 50 Copywriters in the world, ranking #31 for his work with BBDO Guerrero and DM9 JaymeSyfu. Gutierrez shared the spot with Alok Mohan of Impact BBDO Dubai and Mehdi Lamloum of Memac Ogilvy Tunisia.
DM9 JaymeSyfu associate creative director Biboy Royong, who worked with Gutierrez on the agency’s Smart ‘TXTBKS’ campaign, was among the top 100 art directors.
At the same time, DM9 JaymeSyfu head Merlee Jayme and BBDO Guerrero head David Guerrero were among the top 100 Chief Creative Officers in the world.
(in photo: Ace Saatchi & Saatchi at the Kidlat Awards 2014)
