MANILA – adobo magazine paid tribute to creative rockstars at the annual Mad About Awards, where Ace Saatchi & Saatchi emerged at the top in nine out of 19 categories.
Ace Saatchi & Saatchi dominated in eight individual categories:
• Top Executive Creative Director – Andrew Petch
• Top Creative Director – Trixie Diyco
• Top Art Director – Denise Tee
• Top Copywriter – Paw Berroya
• Top Planner – Carmen Antunez
• Top Print Producer – Dennis Obien
• Top Digital Imaging – Dovie Raquel
• Top Digital Manager – Shiela Tiongco
This earned it the overall Agency of the Year accolade, while its multi-awarded ‘Screen-age Love Story’, better known as “Anna Banana” multimedia campaign helped its client PLDT Vice President and Head of PLDT Home Broadband Service, Gary Dujali, nab the Top Marketing Head award and PLDT MyDSL emerge as the Top Advertiser.
Held on June 5 at Palladium, New World Hotel, the event also saw the launch of adobo’s latest issue.
“After months of collecting results and working closely with our rankings partner, PwC Isla Lipana, we’ve determined the top creatives, suits, clients, and of course, agencies based on the awards they’ve won in last year’s shows,” adobo editor-in-chief Angel Guerrero said as she opened the event.
“I’d like to thank PwC, for the very thorough work and their tireless efforts in auditing and tabulating the results of the rankings. I’d also like to thank IMMAP and Creative Guild for endorsing the rankings and supporting us through the process,” she continued.
Before the rankings were revealed, two Lakihan Mo Logo bands performed.
With their humorous lyrics and catchy tunes about industry life, Advertising Band of the Philippines reminded everyone of the ups and downs that come with advertising, from missing a date due to a pitch to looking for openings at other agencies. Obscure 90’s followed with a nostalgic set, which included Pearl Jam, Kula Shaker, and Bush.
Rocky Saldajeno of external auditor PWC Isla Lipana and Amanda Lago of adobo then explained the process behind the rankings. The performance-based rankings tracked the achievements of advertising agencies, creatives, directors and production houses across 10 of the most important local, regional, and global awards shows in 2013. These are: Cannes Lions, D&AD, The One Show, Clio, New York Festivals, London International Awards, AdFest, Spikes Asia Festival, Kidlat Awards, and the Boomerang Awards.
The rankings were then announced, revealing the top three in each category:
Agency
1st place – Ace Saatchi & Saatchi
2nd place – BBDO Guerrero
3rd place – Dm9JaymeSyfu
Advertiser
1st place – PLDT MyDSL
2nd place – Bayer Philippines
3rd place – Maynilad Water Services
Client
1st place – Gary Dujali of PLDT MyDSL
2nd place – Christian Galvez and Jay Lopez of Bayer Philippines
3rd place – Chris Lichauco of Maynilad Water Services
Executive Creative Director
1st place – Andrew Petch of Ace Saatchi & Saatchi
2nd place – David Guerrero of BBDO Guerrero
3rd place – Merlee Jayme of Dm9JaymeSyfu
Creative Director
1st place – Trixie Diyco of Ace Saatchi & Saatchi
2nd place – Greg Martin of Ace Saatchi & Saatchi
3rd place – Rey Tiempo of Dentsu (formerly of BBDO Guerrero)
Art Director
1st place – Denise Tee of Ace Saatchi & Saatchi
2nd place – Glenn Lalogan of Ace Saatchi & Saatchi
3rd place – Hans Malang of Ace Saatchi & Saatchi
Copywriter
1st place – Paw Berroya of Ace Saatchi & Saatchi
2nd place – Jordan Santos of Ace Saatchi & Saatchi
3rd place – David Guerrero of BBDO Guerrero
Young Creative
1st place – Buboy Paguio of Dm9JaymeSyfu
2nd place – Red Ollero of BBDO Guerrero
3rd place – Peepo David of BBDO Guerrero
Account Manager
1st place – Iking Uy of Grey Group Singapore (formerly of BBDO Guerrero)
2nd place – Gigi Garcia of Ace Saatchi & Saatchi
3rd place – April Landicho, Adi Yapyuco, Claire Cruz, and Geli Angeles of Ace Saatchi & Saatchi
Planner
1st place – Carmen Antunez of Ace Saatchi & Saatchi
2nd place – Cristina Buenaventura of BBDO Guerrero
3rd place – Natalie Ang – Ace Saatchi & Saatchi
Director
1st place – Joel Limchoc of Revolver Manila
2nd place – Adrian Calumpang of Production Village
3rd place – Paul Alexei Basinillo of Straight Shooters
Editor
1st place – Melo Samson of Tower of Doom
2nd place – Jamie Dumancas
3rd place – Maui Mauricio
Broadcast Producer
1st place – Michaelangelo Reyes
2nd place – Carlo Perlas of Tower of Doom
3rd place – Ino Magno of Hit Productions, Post Manila, and Revolver Manila
Print Producer
1st place – Dennis Obien of Ace Saatchi & Saatchi
2nd place – Ariel Bautista of Y&R Philippines
3rd place – Al Salvador of BBDO Guerrero
Digital Imaging
1st place – Dovie Raquel of Ace Saatchi & Saatchi
2nd place – Robert Achas of Ace Saatchi & Saatchi
3rd place – Rico Torres of Ace Saatchi & Saatchi
Digital Manager
1st place – Shiela Tiongco of Ace Saatchi & Saatchi
2nd place – Joem Segovia and Patti Lee of Ace Saatchi & Saatchi
3rd place – Buboy Paguio of Dm9JaymeSyfu
Production House
1st place – Revolver Manila
2nd place – Film Pabrika
3rd place – Hit Productions and Optima Digital
Sound Production House
1st place – Hit Productions
2nd place – Soundesign
Post-production House
1st place – Tower of Doom
2nd place – Post Manila
3rd place – Engine Room
To see the full list, grab a copy of the latest issue of adobo magazine.
Closing the event was iconic rock band The Dawn, who performed hits such as Salamat, Enveloped Ideas, Tulad ng Dati, as well as The Killers’ Mr. Brightside and U2’s Pride.
Guests enjoyed free-flowing cocktails from sponsors Neil’s Kitchen Catering, Manny O Wines, Colt45, and Greenwich Pizza and Pasta.
The event was also sponsored by:
PLDT MyDSL
Palladium
Executive Decisions An IMC Firm
Lakihan Mo Logo
Project Collab
Special Thanks to:
The Dawn & Manager Lizza Nakpil
Advertising Band of the Philippines
Obscure 90’s
PwC Isla Lipana
