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Matt Seddon, Vice Chairman of Ace Saatchi & Saatchi, announces the appointment of Onat Roldan as the agency’s Head of Activation, starting today. Roldan has years of experience in both creatives and accounts, most recently at JWT where he was General Manager for Brand Activation. At Saatchi, Roldan will work closely with Tony Sarmiento, VP-Creative Integration and Raoul Floresca, VP-ECD, and report directly to Seddon. Says Seddon: “I passionately believe activation is the way ahead in our industry. And I don’t think there is a better guy than Onat to help lead the charge for us in this area.” The move was first announced at adobo’s party a few days ago, when Roldan received his brand-spanking-new business cards.
