MANILA – Fresh from snatching a Silver at the London International Awards, Ace Saatchi and Saatchi continues its winning streaking, bagging one of only four Golds in the Warc Asia Strategy Prize.
The agency’s case study ’Giving Filipino moms and babies the gift of sleep’ for its Pampers ’ZZZ Radio’ campaign was given the Gold in Channel Strategy.
The winning paper was authored by strategic planner Loren Bade and strategic planning director Carmen Antuñez.
Ace Saatchi COO Mio Chongson shared, “We chose to enter Pampers ‘ZZZ Radio’ because the work employed strong strategic thinking that inspired the team to come up with a smart, relevant solution for mothers while reinforcing Pamper’s benefit of giving babies a complete and uninterrupted sleep.”
“What makes the work special is that we didn’t have to re-invent the wheel. We took something, radio static, which most people take for granted, and turned it into a useful tool for mothers in helping their babies sleep. As the saying goes, we turned nothing into something,” Chongson said.
At the same time, BBDO Guerrero won a Silver for ‘Women Against Labels’ for Pantene.
Leo Burnett Manila also bagged a Bronze for ‘Aid Couture, the preloved clothing sale,’ for its campaign for Ariel and Downy.
At the 2014 Prize, 19 campaigns out of 186 entries were awarded in total, with the Grand Prix going to ‘Kan Khajura Tesan,’ a campaign developed by Lowe Lintas & Partners and PHD.
View the full list of winners here.
