MANILA – Last year, Ivan Despi, owner & creative director for Acid House, was invited by Kult3D (www.kult.com.sg) & Arcade (www.arcade.agency) to be one of 6 artists for a global campaign for McDonald’s & Coke. Now, almost a year later, and after rolling out in Korea, Japan, Australia, Taiwan, HK (and soon in South Africa & middle eastern countries) the campaign was finally launched locally last Oct 26.
‘The Timeless Shape of Happiness’ is a series of 6 illustrations from 6 different artists celebrating the evolution of the iconic Coke glass throughout 100 years of the brand.
Ivan Despi’s illustration, titled “The Fiesta to End All Fiestas” is a combination of 2D & 3D work, and is inspired by the colorful Pahiyas festival & Pinoy culture in general. The illustration can be seen in various merchandise items inside McDonald’s branches.
The piece was also chosen over the other 5 artworks as the main visual of the whole campaign, and client requested for a 15s spot that was also executed by Ivan Despi with his animation studio Acid House.
McDonald's x Coke 'Timeless Shape of Happiness' TVC from The Acid House on Vimeo.
CREDITS:
Client: Coca Cola x McDonald’s
Agency: Arcade Singapore
Executive Creative Director: Gary Tranter
Creative Directors: Greg Rawson, Ross Fowler
Art Directors: Ferooze Tabrani, Chia Shan Yu, Andy Lim
Illustration, Design & 3D: Ivan Despi
Direction, 3D animation, edit & final composite: Ivan Despi
2D cel FX: Gerone Perez & Jo Gregorio
