MANILA – Fresh from the age of enlightenment, The Association of Accredited Advertising Agencies of the Philippines (4As) now invites the local and international advertising industry to “Come Out and Play” – the new theme of Ad Summit Pilipinas 2016 unveiled last Friday.
Conceptualized by creative AOR Lowe Philippines, play is seen as a “natural progression” from last year’s theme. Alex Syfu (below), Ad Summit 2016 chair, explains:
“During last year’s summit, we stepped into the age of enlightenment and opened our minds to the countless opportunities that abound in our industry. Possibilities that allow us to generate creative and effective campaigns with a lasting impact on society.
“Opportunities are brimming, but only for those who recognize these opportunities. Our summit next year will show us precisely how to seize these moments,” Syfu adds.
Randy Aquino, head of regional marketing development of Monde Nissin and member of the Ad Summit finance committee, said that the idea also came from realization that the industry was “a tad too serious.”
“We saw in the landscape that the people that were doing well were the people that are enjoying what they were building. They saw the brighter things, the more positive things. That‘s when we decided that the theme will be appropriate. Its the more fun things that make us even more creative and effective.
Ad Summit Pilipinas 2016 has some big shoes in both turnout and quality. Ronald Bareiro (top), general manager and partner at DM9 JaymeSyfu, shared that the inaugural summit was attended by over 2,000 delegates from 300 companies, generating around P3 million that will fund 4As’ educational programs.
The 4As is currently finalizing the speakers for the five-day event to be held again at the Subic Bay Exhibition and Convention Center from 9 – 12 March. So far, AKQA creative chief Rei Innamoto and Rajan Anandan, Vice President & Managing Director of Google, South East Asia & India, adobo can reveal.
Other highpoints of Ad Summit Pilipinas 2016, is the Kidlat Awards of the Creative Guild of the Philippines, and a trade show led by the Advertising Suppliers Association of the Philippines (ASAP).
As of press time, around seven slots for sponsorship opportunities are still open, which will be communicated among other industry bodies, brands and agencies via road shows in the coming weeks. The 4As has also started to drum interest among the public on Facebook, Twitter and Instagram.
Succinctly put by the short TVC shown to the who’s who of Philippine advertising during the launch, “Play let’s you see opportunities. And if you play hard enough, you can change the world.”
