MANILA – Instead of giving the expected lecture on ‘Filipinization by Design’, communications specialist Brian Tenorio surprised the audience with an impromptu workshop at the adobo Design Series 2014. A consultant for Design and Branding for Asia Development Bank, Tenorio was also part of the powerhouse jury for the adobo Design Awards 2014.
“Design should be fun!,” Tenorio said, instructing the young designers to pair up and, within two minutes, come up with design ideas for what he called “the traffic scenario in EDSA”. Although hesitant, the audience was cooperative.
The design ideas the audience came up with ranged from placing K-9 units around the traffic jams, replacing traffic signs with LED boards playing clips of reminders for motorists, food delivery services, jump ramps in tollways and weird-sounding names for connected expressways.
Tenorio expressed by the end of the workshop that collaboration is not only essential, but it also makes every project more interesting. Regarding whether form or function was more important in design, Tenorio had this to say: “It’s really the emotional tag. Form, function, but really, it’s feeling.”
On ideas, Tenorio said that imagination was in unlimited supply. “You have everything you need to come up with a great idea,” he said. “You don’t need time.”
