MANILA – adobo magazine, the word on creativity, has just launched a new e-commerce store for creatives looking for material inspiration and a one-of-a kind marketplace for their recreational passions
Called adobo kariton, it currently has an inventory of 150 products (and growing!) with thought-worthy design and utility. It has been in the works since 2014 and has already launched an official website just last March ready for business.
This new venture was organized in partnership with young entrepreneurs Marga Garcia and Cera Santos, both of whom were working previously at online fashion hub Pormada.
With the tagline, “creativity at your doorstep”, adobo kariton will eventually expand to sell passion projects and products made advertising practitioners.
It will be partnering with After6.org (AfterSix) for the project, an organization founded by Y&R Philippines executive creative director Herbert Hernandez to nurture and tell the stories of creatives hard at work with their hobbies after their nine-to-six jobs. Currently, Apol Sta. Maria, Nelle+Gissele and Selcouth are selling their wares on adobo kariton.
“We wanted to build a site that would capitalize on adobo Magazine’s brand as the Word on Creativity. We decided to deliver this promise of creativity to everyone’s doorstep”, says Garcia.
adobo kariton was launched last night at Lakihan Mo Logo 37 held at 12Monkeys Music Hall & Pub, another project from Hernandez geared towards promoting creativity of artists through music and their work.
Agency bands and DJs – Motto Stella, Halik ni Gringo, Pasok mga Bwitre, Golden Sound x Kristian, CRWN x Jessica Connelly and AYON – rocked the roof but the main highlight of this year’s gig was Kikomachine, who reunited to play again after being disbanded in May 2005.
Also on board the adobo kariton launch are 88storey, Budweiser Radio Republic and Scout.
