MANILA – Rounding up another successful year for the industry, adobo magazine releases its year-end issue with Cannes Lions 2014 Agency of the Year, adam&eveDDB on the cover – a growing agency headed by James Murphy and Ben Priest and the creators of distinctive Christmas campaigns for Harvey Nichols, which were applauded in various awards shows.
Local headlines include the closing of the Advertising Board of the Philippines, winners of Araw Awards and the launch of CNN Philippines. While Hall of Fame, Kancil Awards, NY Fest Global and Warc highlights the global news. Beefing up our digital section are columns from Jamie Tolentino and Tony Ahn and the inaugural R3 index showcasing the dynamic social shops across the world.
In the creative section, BBH Shanghai’s Johnny Tan reviews last issue’s Creative Showcase while artist and designer Leeroy New showcases his artworks and new studio in Creative Corner. In the Book Review, find out the story behind the phenomenal Department of Tourism campaign in Tony Harris’ new book, It’s More Fun in the Philippines.
Find out the winning agencies from the London International Awards, Agora Awards and IPA Effectiveness Awards in the awards roundup. In a new addition to the design section, the column of TBWA\ Santiago Mangada Puno’s Manuel Villafania tackles how Instagram can be a design inspiration for creatives. And If you missed it, there’s also a special feature on the inaugural adobo Festival of Ideas: The Truth of Advertising, where junior practitioners and students learned from industry experts.
With the continous success of his indie agency, IdeasXMachina’s Third Domingo makes it to the adobo Centerfold, as we catch five cartoon and comic geeks huddled in a toy store for our Trendspotting section. Profile articles featuring David Abbott and Coca Cola Philippines’ Jasmin Vinculado are also on our pages. Moreover, check out the newest playpen for videographers and directors, Shooting Gallery Studios, owned by director Jun Reyes.
For the year-end special, adobo takes you through the bests of 2014 starting with reviews of the creative, media, design, digital and marketing milestones. The year in lists featured creatives’ “wish I’d done that” selections, best media buys, Filipinos who made it abroad, most followed social media accounts, hits and misses in social media, brand anniversaries, agency personalities doing the ice bucket challenge, good eats and hangouts and a whole lot more.
Furthermore, full-spread photos showcasing the rainmakers of the marketing industry, seven of the 10 CinemaOne milestones directors and the local agencies that scored big in foreign award shows are the main highlight of the section.
adobo magazine is available at leading bookstores. You may also call +632 8450218 or +632 8865351 and look for Rea Gierran to subscribe or buy a copy.
