MANILA – Currently the Senior Visual Development Artist at Walt Disney Animation Studios, Armand Serrano is largely responsible for the scenery viewers see and enjoy in hits like 2015 Oscar winner Big Hero 6 as well as classics like Lilo and Stitch, Tarzan, Brother Bear, Mulan, and the upcoming Zootopia. The seasoned animator has also worked on other projects such as Cloudy With a Chance of Meatballs, Surf’s Up, and Hotel Transylvania.
On June 22 at the Mind Museum in Bonifacio Global City, California-based Serrano will be the featured lecturer for adobo Main Course, a quarterly creative session hosted by adobo magazine, the country’s premier trade publication for advertising and brand communications.
Entitled Secrets of a Visual Engineer: A Concept Designer’s Guide to Becoming a Thinking Artist, the full-day workshop will involve lectures, drawing exercises, two Q and A sessions, and a demonstration by Serrano himself. Due to the interactive nature of this workshop, participants are asked to bring their own laptops (and extension cords), tablets, or traditional drawing materials like pen, paper, and sketchbooks.
“The first objective of this workshop is to define my design philosophy which I named Visual Structure that has been proven to work in my 25 years in the animation industry,” Serrano explains. “Having a civil engineering background, I used the structural design elements of a pyramid such as foundation, cornerstones and capstones as metaphors for this design process. The second objective is to encourage and inspire the attendees to become ‘thinking artists’ and not just draftsmen.”
adobo Main Course is presented by adobo magazine in cooperation with The Mind Museum, Executive Decisions and media partner The Philippine Star. Tickets are PHP 3,500 each for professionals and P 1,800 for students (plus 12% VAT) and includes lunch and snacks. Early bird rates at P3,000 and P1,500 respectively are available for bookings received on or before June 13. To register, e-mail events@adobomagazine.com, or call +63 2 845.0218 loc. 103, mobile +63 926 771 9881.
