by Emman Domingo
MANILA – Close to 600 students from different universities attended the maiden launch of adobo University: class A, October 10 at Multi-Purpose Hall of Henry Sy Building, De La Salle University.
Cooperating with the host school’s AdCreate Society, the official organization for advertising management students, adobo magazine has started the first leg of its campus tours around the metro bringing first-hand stories, testimonies and inspirations on creativity, advertising, marketing and digital from various experts in the industry.
Kicking-off Class A is Kan-Kan Ramos, Social Media Marketing Director of Havas Media Ortega, who shared cool tips on how you can effectively love your current profession and balance your passion at the same time. She showed her bag of artworks in illustration and entangling – all made while being a social media marketer, online publisher, strategist, planner, and media planner.
She also recounted her journey where she came from, of getting endless inspiration from her family, until where she is now today.
Meanwhile, Abby Sy, who was an alumna of DLSU, told her humble beginnings in typography. The principles she has held strong from a shy and apprehensive girl to becoming a talked-about freelance designer, author, workshop instructor and creative entrepreneur were the core messages of her talk.
Publicis Manila’s Account Division Head, Jenny Wieneke, also took the stage, sharing secrets in account management for more than 25 years. She identified seven superpowers (and heroes) an account manager possesses to be an effective bridge for companies.
April Lim-Landicho, Group Account Director of Ace Saatchi, connected how digital has transformed account administration. The crowd got a new term, as she introduced Saatchi & Saatchi CEO Kevin Robert’s ‘Lovemarks’.
She explained that the campaign shows that companies (and agencies) can incredibly transform brands and businesses, sustaining a high respect and love, as well as creating life-changing relationship between customers and products.
Brandie Tan, Executive Creative Director of PublicisJimenezBasic, busted and supported claims about how fashion, food, movies and travel is correlated to advertising during the afternoon sessions. He presented works he have had under a sundry of ad gurus and agencies and told how each one of those made an impact on the world of creativity.
Capping off the conference was Sid Maderazo, a renowned TV Commercial Director and Post Production of 88 Storey Films, talking about the Art of 30 Seconds. He recalled how his career as commercial director, specifically for Coca – Cola ‘The Beat’ Commercial, changed his life and fulfilled his dreams, from a boy who just loves doodling in classes to a man of great visuals.
“This event is just one of Adobo Magazine’s efforts in reaching out to the future pool of advertising and communication practitioners, said Rockie Raqueño, adobo magazine’s events manager.
“Just like other adobo branded events, our aim is to arm them with valuable insights about the different facets of the industry and subtly guiding them as they choose their specific career paths based on their innate talents and potential,” she further quipped.
The students who flocked to the event are taking up advertising, multimedia arts, advertising management and marketing from De La Salle University Manila, College of Saint Benilde, Araullo University and San Beda College.
