adoboLIA2019: Meet the Distinguished Jurors for This Year’s adobo LIA Young Creative Competition

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The London International Awards (LIA) has partnered with adobo magazine to once again call forth young creatives to submit their entries. This year’s adobo LIA Young Creative Competition is centered on the value of reading books to boost one’s creativity. The top two (2) winners will be part of the Creative LIAisons initiative from October 4-8, 2019.

An illustrious competition such as this deserves no less than a distinguished jury who are more than capable of sifting through entries and determining which campaigns reign supreme, as well as provide different perspectives and insights on the different campaigns.

The Jury

1. Teeny Gonzales, CEO, Seven A.D. – Jury President

Teeny is the Philippine ad industry’s veritable “Queen of Pop” with a career highlighted
by award-winning campaigns that have consistently permeated local pop culture. She
began in McCann, producing hits for their biggest clients then like Coca-Cola and Globe.
She was directly responsible for Sprite’s Magpakatotoo Ka campaign, Royal Tru-Orange’s
“Ito Ang Gusto Ko” with Francis M, as well “Making Great Things Possible” for Globe.
Teeny then moved on to DDB where she and her team produced iconic campaigns like
“Pa-cheesburger” and “Huling El Bimbo” for McDonald’s and the phenomenal “Ako
Mismo” advocacy for the PLDT/Smart Foundation for the national elections. These
campaigns plus others were recognized in local and international awards like The Kidlat
Awards, Araw Awards, Clio, LIA, NYF, AME and Spikes.

Today, as CEO and Chief Creative Officer of Seven A.D., she and her team continue to
produce popular and award-winning campaigns like the famous “Resorts World Manila”
whisper, the long-running PSBank Simple lang, Maasahan campaign, Shakey’s and Magic
campaigns to name a few. Seven A.D. has also been named the 4As Independent Agency
of the Year for 4 years in a row from 2014 to 2017. As an added bonus, the agency also
won AOY Best in Market Performanc, besting some of the biggest and brightest in the
industry. This award is a testament of how Seven A.D.’s campaigns are effective as they
are creative.

2. Badong Abesamis, Partner, GIGIL

Badong Abesamis has received hundreds of international and local advertising
honors. Some of which on work made for the country’s biggest brands.
A founder of GIGIL, Badong has powered the ideas agency to win in the
Boomerangs, ADFEST, Spikes Asia, and the Clios barely into its first year
of operations. Previously as Chief Creative Officer of Y&R Philippines, he led it to become one of the top 5 creative agencies in the country in 2012 (Agency of the Year Awards
of the Association of Accredited Advertising Agencies of the Philippines).
A first in Y&R Philippines’ history.

Maintained the agency’s standing for two consecutive years (Agency of the Year
Awards, 2013; and the Creative Guild of the Philippines’ Kidlat Awards, 2014).
It moved further up the ranks on his watch (Adobo Magazine Creative Rankings,

Won Y&R its first Philippine Agency of the Year plate in 2016. Snatched another
the next year. Bagged the Philippines its first APAC Effies metal. Snared Y&R Philippines’ first pride of Cannes Lions since it opened for business 30 years ago. Badong was inducted to the Hall of Fame of the Creative Guild of the Philippines in 2010. He was named its Chairman in 2016.

3. Abi Aquino, Executive Creative Director, MullenLowe Philippines

Abi Aquino is one of the Philippines’s top-ranked ECDs. A homegrown talent of MullenLowe Philippines since 2007, she has scored metal on both creativity and effectiveness awards shows. She is also the company’s resident bartender and is currently figuring out how to turn ampalaya into boozy bitters.

4. Lilit Reyes, Executive Director of Possibilities, B&B Bent & Buzz

Lilit is both an advertsing and film creative. He has spent most years of his advertising career in Leo Burnett and is now a managing partner of a content-story specialist company, Bent & Buzz, a satellite firm for the DDB Group of Companies.In advertising, he was part of humanizing brands like Tide and McDonalds, with the “Tolits” for Tide campaign, and “Kita Kits Sa McDo” campaign becoming part of pop culture for transforming “rational” or “hardsell” brands into “emotionally relevant” products.In cinema, he was won the First Prize Palanca honors for screenplay for “Hubog Ng Langit,” a PMPC Star Award and FAMAS award for his adapted screenplay, “Changing Partners,” and the QCinema Screenplay honors and an Urian nomination for “Water Lemon.

5. Maan Bautista, Creative Director, McCann Worldgroup

Maan started out as a Creative Management Trainee and is now Creative Director handling mainly Nestlé brands such as Chuckie and Nescafé. She has consistently brought home metals from major local award shows. Her work has also been recognized at international advertising festivals like Adfest, Adstars, AMES, APAC-Tambuli, Effies, Spikes Asia, New York Festival, London International Awards, One Show, Clio and Cannes. When she’s not
thinking of ideas, Maan’s probably in a coffee shop couch with a book in her hands, hopping on a plane to explore the world, or learning how to swim.

6. Chino Jayme, Creative Director, TBWA\Santiago Mangada Puno

Chino Jayme began advertising life at LOWE Philippines. Two years later, he moved to McCann Worldgroup, working for big brands like Coca-Cola, Nestle and BPI.

Now a creative director at TBWA\Santiago Mangada Puno, he continues to lead brands like Nissan and McDonald’s. His campaigns have earned metals from Cannes Lions, D&AD, The One Show, New York Festivals, CLIO Awards, Webbys, Spikes, Adfest, Ad Stars, Kidlat, Adobo Design Awards, and Tambuli.

He was Adobo Magazine’s #1 copywriter and currently the #2 copywriter.

7. Kat Limchoc, Executive Creative Director, Blackpencil

Kat Gomez-Limchoc has been an advertising creative for a little over twenty years and is the Executive Creative Director of Blackpencil Manila which is part of the Leo Burnett Group Manila. She has helped expand the agency business, and has won numerous awards throughout her career, but is proudest of the fact that she has balanced her crazy advertising world with a whole lot of life. She has published three books. Book of 40 is about 40 ideas inspired by 40 years of life, expressed in 40 creative collaborations. Princess Liv and the Strange Creatures is a children’s book with her daughter Liv’s drawings from two to seven years old, woven into a story by Kat and designed into a book by her husband, Joel Limchoc. Legacy, is a fundraising cookbook project that Kat was the creative director and editor on. This year, Kat has started an organic farm called PachaMama and is looking forward to growing and cooking all kinds of good food.

8. Rey Tiempo, Chief Creative Officer, VMLY&R Philippines

Rey quit law school to work in advertising, more than 15 years ago. And now, finds himself judging cases all the same.

Rey Tiempo, Chief Creative Officer of VMLY&R Philippines, has been doing the rounds of jury duty in both international and local award shows: from the New York Festivals, to Adfest, Spikes Asia, APAC Effies, and Adstars, as well as the Kidlat and the Boomerangs.

Rey has been ranked as the number 1 Creative Director in the country and has consistently placed as one of the top creatives in Campaign Brief Asia’s hottest in the region. He has led teams to award-winning creative and effective work in the biggest industry shows around the world – most recently, with the agency’s first ever string of metal hauls as the newly-forged VMLY&R.

Rey maintains a host of secret identities: writing comics, releasing music online, forming bands (6 at the last count), and being chief songwriter and music producer for Mistula, the Philippines’ first and only virtual band, of which he is co-founder and co-creator. Also, he plays in tournaments as well as online matches in the Street Fighter servers. Challengers welcome.

9. Mike Sicam, Group Executive Creative Director, Ogilvy Manila

Mike Sicam is an award-winning art director and advertising professional living in the Philippines. He is currently a creative director for OgilvyOne Worldwide where he oversees the digital creatives for a range of local and global brands like Coca-Cola, Milo, Nestlé and Unilever. He has a decade’s worth of experience in advertising, which spans ATL, Direct, and Digital.

10. Jao Bautista, Creative Director, Publicis JimenezBasic

Jao has represented the Philippines in Adfest 2006 Young Creatives Competition in Pattaya, Thailand. With a total of 15 years of advertising experience, he has worked at three Ad Agency Of The Year awardees—McCann-Erickson Philippines, BBDO Guerrero, and Publicis JimenezBasic. Jao’s work has been recognized in local and international award shows, including LIA, Cannes Lions, Spikes Asia, Adfest, Adstars.

adobo magazine is still calling for entries for the adobo LIA Young Creative Competition 2019. The deadline for the submission of entries is on Monday July 22, 2019 while the judging will be one Wednesday July 24, 2019. The winners will be announced on Friday July 26, 2019.

Find out how to join at:

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