MANILA, Philippines – We all love to click the skip ad button as soon as it pops out to disrupt our leisurely YouTube marathons, but every once in awhile, something holds you back from skipping the ad. Be it the cinematography or seeing your favorite celebrity or an enjoyable soundtrack, some ads are so enjoyable that they do not feel like ads at all.
With the YouTube Ads Awards around the corner, we rounded up our favorite local ads that we do not mind watching in its entirety.
- Pantene – #WhipIt
Pantene puts women empowerment on the spot with their #WhipIt campaign. Focusing on labels against women, #WhipIt puts men and women in side-by-side situations and how they can be perceived differently; notably, the female in a negative light.
2. Close up – #FreeToLove
Celebrating all kinds of love, #FreeToLove is a series that tells love stories out of the conventional. Featuring real stories of celebrities, the campaign gets up close and personal with the couples and their struggles through their journey.
3. #KwentongJollibee – Date
Although it is not one that triggers the kilig #KwentongJollibee fans know all too well, “Date” is one for the books because of how it says joy can come even from painful places. Known for their philosophy ‘Truth Well Told,’ McCann Worldgroup Philippines tells through this ad that some truths, no matter how uncomfortable or inconvenient, also have to be told.
4. McDonalds – #Kuya
While some ads take time to build up the story, #Kuya by Leo Burnett Group Manila is a short but heartwarming ad without being melodramatic. The ad also left a sizable impression, being spread into social media and lauded for the inclusion of the autism community.
5. KonsultaMD – Dok Internet
‘Dok Internet’ tickles the funny bone with actor Pepe Herrera portraying different characters or patients specifically. One to teach the hypochondriac a lesson on internet diagnosis, the ad is direct to the point, comic, and highly entertaining.
6. Breeze – Field Good Trip
‘Field Good Trip’ is not your ordinary Brand X vs Brand Y detergent campaign. In this work, Breeze takes the backseat and lets the children take the show. This work by Dentsu Jayme Syfu surprised moms that stains do not all come from mischief, but some from good deeds as well.
7. I Love You Sabado
‘I Love You Sabado’ is not just a lovable ad because of its cute star but because of the revival of Jollibee’s 1987 campaign to encourage families to spend their weekends together. The revival brings more than nostalgia as they bring back the song with the rendition of the finalists of The Voice Kids Philippines.
8. The Search for KFC’s First Filipino Colonel
Perhaps there is no audition reel more entertaining than KFC’s Search for the First Filipino Colonel. Starring three seasoned actors in Philippine television—Leo Martinez, Ronaldo Valdez and Pen Medina—the campaign engaged viewers by cheering on their ideal colonel without losing interest in the performances of the other two members vying for a spot.
It’s thanks to some of these ads that we are able to expand and engage our ideas of creative storytelling. YouTube, the biggest online video platform in the world, has changed the game for ads and campaigns, now becoming the playspace for this new breed of content. It’s this kind of storytelling that will be honored at the coming YouTube Ads Awards Year 2 happening at Whitespace Manila on September 25.
Catch more of the best local campaigns and stay updated on all things #YTAdsAwards2 at www.adobomagazine.com/ytaa
adobo Magazine, the word on Creativity, is the official Media Partner of the this year’s YouTube Ads Awards.
