MANILA – AdSpark, a wholly-owned subsidiary of Globe Telecom specializing in mobile-first digital marketing solutions, has recently acquired Socialytics, a local social marketing company for an undisclosed amount.
Founded in 2013 by Mon Lizardo and Jonas de los Reyes, Socialytics offers community management, creative development, social listening and social media customer care services to more than 27 brands to date.
De los Reyes points out that the AdSpark-Socialytics merger will complement the local digital marketing landscape with another player that will focus on a still underserved small and medium enterprises market and educate them and provide them with more options on how to utilize.
Research released by We Are Social of 2015 shows that there are over 44.2 million active Internet users in the Philippines, making the country stand among the frontline digital economies in Asia. This presents tremendous and extensive implications for exponential growth for companies plying the online route.
Developing a connection and rapport with online users is crucial to influencing the buying patterns of online Filipinos as 88% of active Internet users today rely on information from social media channels for their purchase decisions, according to a Google Mobile Report.
“Socialytics and AdSpark have the opportunity to reach more companies and brands, especially small and medium enterprises, and provide them with a better understanding and use of social media marketing in achieving business results,” said de los Reyes.
Bela Gupta D’Souza, AdSpark Director, sees is as a “milestone in the continued evolution of AdSpark” to become an n end-to-end mobile and digital marketing company. “Through Socialytics, we can further expand our social media marketing capabilities and increase our talent pool of digital specialists,” she adds.
PHOTO CAPTION: Formal signing between AdSpark and Sociaiytics attended by (from L-R): Glenn Estrella, Globe Vice President for Digital Media; Bela Gupta D’Souza, AdSpark Director; Jonas de los Reyes, Socialytics Co-founder and Managing Director; and Mon Lizardo, Socialytics Co-founder.
