In photo: the lucky iPad winner is flanked by Snow Chua, GetCre8ive general manager, Corinne Woels, Getty Images head of SEA/HK/Taiwan, and Ia Del Rosario, GetCre8ive managing director.
PHILIPPINES, SEPTEMBER 13, 2010 – In the beginning, there were jeans. At Cre8ion, the Getty Images and GetCre8ive partnership launch at The Decagon, Silver City Pasig, cool jeans were the order of the evening. The event sealed GetCre8ive’s status as Getty Images’ Philippine representative, providing local clients services previously unavailable through Getty Images’ Singapore office.
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Admen need no introduction to Getty Images, its website being the source of many a compre photograph. With 70 million images in its database and 11 million unique users a month on its website Getty Images is a global leader in still imagery, footage and multi-media products, serving creative, corporate and media clients. Its collections includes the photo libraries of Discovery Channel and National Geographic magazine, and the archives of Time and Life magazines.
However, despite Getty Images’ more than 10 years experience as a stock and editorial photo pioneer, there are still things you need a human to do.
GetCre8ive can help find specific images, footage or music files, or to request a quote. Haraya del Rosario, managing director of GetCre8ive, revealed that the GetCre8ive staff are trained to search for images. Local clients not comfortable with online payment options available on the Getty Images website can pay through cash, check and direct deposit on more flexible terms. Promotional pricing and volume discounts are also offered.
Rupert Harrow, Senior Sales Director of Getty Images, declined to give revenue figures but said that the size of the Philippine market is significant relative to Southeast Asia. By extending the services of Getty Images in the Philippines, GetCre8ive hopes to extend the business to small and mid-sized local companies in markets they are yet to tap.
“Getty Images recognizes the growing trend on online purchasing habits in Asia with the emergence of multimedia platforms for marketing and advertising products. This, we believe, is bound to continue,” said Harrow. “With the help of GetCre8ive, we are setting a modest but realistic business projection of double-digit growth year-on-year within the next three years."
Existing Getty Images clients can proceed as usual or avail of GetCre8ive services at no extra cost. According to Del Rosario, long-time clients of Getty Images are often not aware of the other offerings such as footage, music and their free tools, an opportunity Harrow believes can be used to educate the market and inform clients that they are wll-placed to contact talents, and to identify music and images.
For more details, visit www.getcre8ive.com.ph.
