Asian youth channel ANIMAX takes the plunge into original programming with L@MB, a 45-minute animated film based on a contest-winning script by Filipino writer Carmelo Juinio, and with voices by teen idols Van Ness Wu, Josie Ho and Chie Tanaka.
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According to ANIMAX Vice-President & GM Gregory Ho, the channel chose to produce its own film to fully experiment with online and mobile content, as well as sponsorship and other opportunities not available with canned programs. Besides screening in Asia (for which it was recorded in English, Cantonese and Mandarin), L@MB has already been sold to Latin American TV, and is under negotiation for markets in Europe and Africa.
The film features various additional contributors, among them designer Vivienne Tam (who designed two costumes) and US bands A Simple Plan and Click 5, who created exclusive animated music videos for their songs used in the film. An unusual promotion was a Southeast Asia-wide blogging contest, which was won by Filipino Mark Anthony Reyman, who received a mini-laptop for his efforts.
Catch L@MB’s premiere on ANIMAX at 8pm next Tuesday, March 24; its second part airs March 31. But for now, you can catch these all-too-true virals. To explore the L@MB universe, visit animax-lamb.com.
