MANILA – The 10th Araw Values Awards received a record-breaking 424 entries, the highest number of entries submitted since it was established, signifying a victorious feat for the advertising and marketing communications industry. With the introduction of online submission and judging of entries, the Araw Values Awards has yet again lifted the ranks of responsible brands and help promote Filipino values in this day and age.
All entries are judged based on the following criteria: Value Message = 50%, Creativity = 40%, and Implementation and Execution=10%. These entries are now being carefully reviewed and evaluated by the distinguished panel of judges in the industry.
There are two rounds of judging. The first is for the Finalists-Metal Round where entries are determined whether they make it as a finalist or as a metal winner, and the second is for the Platinum awards, where all Gold Metal winners for Branded and Advocacy Communications are qualified to compete. Both rounds have different set of judges. Online judging system will be supervised by the competition’s independent auditing firm, Punong Bayan & Araullo. For the Students Competition, the highest scoring entry across all categories shall receive the Grand ARAW Values trophy.
The Araw Values Awards is organized by the Ad Foundation of the Philippines to uphold traditional and positive Filipino values in the industry and promote responsible advertising. It is the first and only one of its kind in the Philippines and in the world. It is based on the Ad Foundation’s cornerstone values: love of God and respect for all religious beliefs; commitment to truth, honesty and integrity; love of country and respect for national customs and traditions; reverence for family unit or marriage or responsible parenthood; respect and care for human life, dignity and the rights of all; respect for law and authority and the promotion of self- discipline and concern for and preservation of the environment.
It’s just a few more days to the awards night on November 29 at ABS- CBN’s Dolphy Theater and a special telecast on ABS-CBN’s Sunday’s Best on December 4, 2016 at 10pm. Airing of the ARAW Values Awards TV special via The Filipino Channel (TFC) is scheduled thereafter.
Tickets are now available at the Ad Foundation office. Industry Rate is Php 700 and Student Rate is Php 300. For more information and additional details, please log on to our information website www.arawvaluesawards.com or contact the Advertising Foundation at telephone numbers 812-6702 or 812-6231. For updates, like us on Facebook: Araw Values Awards and follow us on Twitter: @arawvaluesph.
