MANILA – One of the most highly anticipated events in the Philippine Advertising Industry is the ARAW Values Awards, a flagship project of the Advertising Foundation of the Philippines. It is a biennial industry awards program anchored on the ARAW 7 Cornerstone Values: Love of God and Respect for Religious Beliefs, Commitment to Truth, Honesty and Integrity, Love of Country and Respect for National Customs and Traditions, Reverence for Family Unit, or Marriage, or Responsible Parenthood, Respect and Care for Life and Dignity and the Rights of All, Respect for Law and Authority and Promotion of Self-discipline, Concern for and Preservation of the Environment.
Now on its 10th year, it has remained the benchmark by which Filipino creative excellence in promoting values in advertising is measured.
Keeping in stride with the changing times, the 10th Araw Values Awards dubbed “Kapag Naliligaw, Tumingin sa Araw!” is proud to introduce the first ever online system for the submission of entries and judging. The competition coverage will include entrants from the Philippine advertising industry as well as individual or group of students from high school and college levels (K-12, open universities, vocational) in the country. To qualify, entries must be aired, published, displayed or exhibited from September 1, 2014 to August 31, 2016. Entries will be graded as follows: 50% Values message, 40% creativity and 10% Implementation.
All entries must be submitted online through www.adfoundation.com.ph/arawawards. Deadline is on OCTOBER 15, 2016.
This year’s Araw Values Awards is a powerhouse team of hardworking and dedicated volunteers from the advertising industry. Spearheading the group is Blen Fernando, Alaska Milk Corporation VP for Marketing. As Chairperson of the 10TH Araw Values Awards, Blen is honored and privileged to lead this year’s organizing committee. “The promotion of social values in marketing communications in whatever platform we choose is something I personally and professionally believe in.”
With Blen in this mission are Deputy Chairperson Len Pozon (Pioneer Group of Insurance Companies) Oversight Committee Co-Chairs Ruperto S. Nicdao, Jr., Ad Foundation Chairman of the Board (Ad Foundation) and Ed Sunico, Ad Foundation International Relations Officer (Unilever Philippines), Overall Project Director & Admin/Logistics Chairperson Linda Gamboa (Ad Foundation), Competition Co-Chairs Joselito Yabut (Primax Broadcasting Network) and Portia Catuira (TBWA/ SMP ), Ways & Means Co-Chairs Hermie de Leon (Havas Ortega) and August Benitez (ABS-CBN), Creative Chair Robert Labayen (ABS-CBN), Production Co-Chairs Vince Reyes (Executive Decisions IMC Firm) and Amrei Dizon (Vitalstrats Creative Solutions), PR/Promotions & Information Co-Chairs Jay Sarmiento (The Philippine Star) and Badette Cunanan (Manila Bulletin), Awards Night Staging & TV Special Chairperson Chit Guerrero (ABS-CBN) and Admin & Logistics Co-Chair Rick Hawthorne (Central Digital Lab).
For more information and additional details, please log on to our information website www.arawvaluesawards.com or contact the Advertising Foundation at telephone numbers 812-6702 or 812-6231. For updates, like us on Facebook: Araw Values Awards and follow us on Twitter: @arawvaluesph.
